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Thought Leaders

Thought Leaders

Sanjay Notani

Sanjay Notani

Economic Laws PracticeMafatlal Centre, 9th FloorVidhan Bhavan MargNariman PointMumbaiIndia400 021

Thought Leader

WWL Ranking: Thought Leader

Global Leader

Trade & Customs 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Sanjay Notani is lauded as “very experienced in trade remedy investigations” and has carved out “an excellent reputation” in TRAs, FTAs and RTAs.


Sanjay Notani is a senior partner at ELP and co-heads the international trade & customs practice. He is a member of the Supreme Court Bar of India (SCBA) and Maharashtra & Goa Bar Council, American Bar Association (ABA). He has the distinction of being appointed to ABA’s Steering Group of the Export Controls & Economic Sanctions Committee, representing Asia. Sanjay is also a member of the Inter-Pacific Bar Association (IPBA), Confederation of Indian Industry (CII) National Council on International Trade Policy, the Customs and International Trade Bar Association (CITBA) and represents various committees.

His advisory work includes,  appellate litigation to obtain trade remedial reliefs from unfairly traded imports in anti-dumping, countervailing and safeguard duty proceedings (Trade Remedial Actions) pertaining to inbound and outbound levy of duties, and disputes arising from Free Trade Agreements (FTA’s)/Regional Trade Agreements (RTA’s) including disputes at the World Trade Organization (WTO) representing India and providing advisory and policy engagements for other foreign governments. He was one of the delegate members representing India during the Regional Comprehensive Economic Partnership (RCEP) Negotiations.

Sanjay also provides trade advice on various FTA’s/RTA’s signed by India. The scope includes analysis of all the matters that constitute an import or export declaration including valuation, classification, country of origin, marking and labelling, qualification for the relevant Free Trade Program/Agreement and Free Trade zone issues. He assists clients in responding to customs notices, conducting internal compliance reviews, pursuing customs rulings and advising on topics such as regulatory barriers. He has advised businesses and industry associations on a wide array of issues related to SPS and TBT (Non-Tariff Barriers) with a predominant focus on market access challenges to agri-business, labelling requirements and technical regulations.  Sanjay is also representing companies and advising Governments on the standards imposed on products ranging from steel, chemicals, telecom, medical devices and certain IT Products by the Bureau of Indian Standards. 

Sanjay has in-depth experience in advising various multinational companies on import and export control as well as licensing issues, specifically the dual use of goods and technologies regulations (Export Control Regulations (SCOMET)) maintained by the Ministry of Commerce, the Ministry of Defence, the Ministry of External Affairs and other allied Ministries. He also has regulatory, and advocacy experience in India’s emerging legal landscape in the evolving technologies space mainly on issues governing the security, emerging technologies and restricting the use of apps and data. He advises clients on matters concerning privacy, e-commerce, data localisation and digital tax.

Sanjay provides strategic legal and commercial advice to corporates, trade bodies and governments on the inherent challenges in doing business in India mainly post Covid, including the strategies to be adopted by Global Value Chains (GVC).

Sanjay has been recommended for his expertise in Chambers Asia-Pacific 2013 to 2020, Chambers Global 2015 to 2020 and Legal500 2015 to 2020. He has recognised as a Leading Expert by Who’s Who Legal Trade & Customs 2015 to 2019. He featured in the WorldECR 2016 Awards (June 2016 issue of the magazine) for export controls and sanctions expertise. He is featured as “Thought Leaders - Trade & Customs 2017 to 2020” in Who’s Who Legal.

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