Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. He is recognised as one of India’s top IP attorneys and has over 25 years of experience, with an impressive track record representing a diverse range of clients – including well-known companies in such sectors as FMCG, pharma, food, software/technology, fashion and luxury, media, entertainment, government, sports and social media. His expertise includes IP prosecution and enforcement; commercialisation of IP; strategic advisory; contractual IP agreements; licensing; franchising; monetisation; and due diligence.
Safir is a member of the International Trademark Association's brand value special task force, and the commercialisation of brands committee. He sits on the advisory/board of reputable institutions including the Fashion Design Council of India, the Event and Entertainment Management Association, and several companies in the fields of, among others, consumer goods, technology, design, branding, events and music.
He is a member of various leading trade and commerce chambers including, among others, the Indo-French Chamber of Commerce and Industry; the Indian Chamber of Commerce in Korea; the Indo-German Chamber of Commerce; the International Federation of IP Attorneys; the Federation of Indian Chambers of Commerce and Industry; the International Franchise Association; the International Licensing Merchandisers’ Association’s India advisory committee; and the Associated Chambers of Commerce of India.
Safir has been highly recommended by Managing Intellectual Property IP Stars (2017-2019), Expert Guides' Best of the Best (2018-2019), Chambers & Partners (2016-2018) and WWL (2017-2019). He has been recognised as an “elite practitioner” in IP by Asialaw and a “global leader” in WWL: Trademarks (2019).
Safir Anand is highlighted by commentators for his "fantastic mind when it comes to trademark prosecution work".
Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand.
Safir advises clients from diverse industries including FMCG, pharma, software/technology, social media, food, media, sports, entertainment, luxury goods and government bodies, among others. His IP practice covers IP protection and enforcement (civil and criminal); and contractual IP, including agreements, licensing, franchising, monetisation, strategy and due diligence. He has taken several initiatives to create IP awareness across all sectors and levels, and his work has been widely covered in the media.
Safir is a member of the International Trademark Association’s brand value special task force, whose members are selected to explore the complex issues around brand valuation. He sits on the board of directors of BrandMusiq and JHS Brands, and the national advisory council of the Event and Entertainment Management Association. He is a member of the Bar Council of India, and a former member of the Asia-Pacific Lawyers Association, the South Asian Association For Regional Co-operation in Law, the International Association for the Protection of Intellectual Property, the International Bar Association, Licensing International’s advisory committee for India, the Luxury Society, the Association of Media and Entertainment Counsel, the International Franchising Association and the Centre for International Legal Studies.
He is recommended for trademarks law by Managing Intellectual Property IP Stars (2017–2019), Expert Guides’ Best of the Best (2018–2019), Chambers & Partners (2016–2018) and WWL (2017–2019). He is also recommended by Asialaw for intellectual property, and listed in WTR1000’s top-tier “Gold” category for prosecution and strategy. Anand and Anand was named Best IP Firm of the Year (2017–2018) at the India Licensing Awards (organised by Licensing International).