Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. He is recognised as one of India’s top IP attorneys and has over 25 years of experience in advising and representing clients from diverse industries, from fast-moving consumer goods to pharmaceuticals, software, social media, food, media, sports, entertainment, luxury, fashion and government.
Safir’s strategic insights, blended with an astute understanding of IP law, makes him one of the most sought-after lawyers of his fraternity providing wholesome solutions to multidimensional business requirements including brand creation; valuation; risk mitigation; licensing and franchising; corporate taxation (evaluation, risk assessment, counselling on various complicated tax problems, and the consequences of new and updated tax laws that affect the client’s business); brand protection from dilution; commercialisation and monetisation; and due diligence.
He was a member of the International Trademark Association (INTA) presidential task force which examined complexities involved in brand valuation. He currently serves on INTA’s commercialisation of brands committee (CBC) and the CBC leadership team, as well as the INTA research advisory council; and as co-chair of the global brand transactions and due diligence sub-committees.
Safir has recently been recognised as “Innovative practitioner” by Financial Times Innovative Lawyers (Asia-Pacific) 2020; “Global Leader” by World Trademark Review Global Leaders 2020; ranked among the world's leading IP strategists by IAM – Strategy 300; and as “elite practitioner” in IP by Asialaw Leading Lawyers 2021. Under Safir’s leadership the firm has received Luxury Law Award 2020 in the "Independent Luxury Law Firm of the Year” category.
Safir Anand receives plaudits for his impressive experience helping international brands to enforce their trademark portfolios.
Safir Anand is senior partner and head of trademarks, and contractual and commercial IP, at Anand and Anand. Recognised as one of India’s top IP attorneys, he has over 25 years’ experience advising clients from diverse industries including fast-moving consumer goods, pharmaceuticals, software, social media, food, media, sports, entertainment, luxury goods, fashion and government. He provides input on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law encompassing IP protection, enforcement and agreements; licensing; franchising; monetisation; strategic advisory; and due diligence.
Safir is a member of the advisory boards of highly reputable organisations, including the International Trademark Association (INTA), and is a former member of the INTA presidential task force. He currently serves on INTA’s commercialisation of brands committee (CBC); the CBC leadership team; and its research advisory council, and also co-chairs of the global brand transactions and due diligence sub-committees.
He has recently been appointed to the Federation of Indian Chambers of Commerce and Industry (FICCI) IP rights committee, and is a member of its IP forum. He is also vice chair of the Associated Chambers of Commerce and Industry’s IP rights managing committee.
Safir is frequently invited to speak at several national and international fora, including the Cannes Film Festival, INTA, the Fashion Design Council of India and the Jaipur Literature Festival. He recently shared his insights at TiE’s webinar, “Careers and higher education post-covid-19: what skills do you need to future proof yourself”, and served as a co-panellist at FICCI’s webinar, “Covid-19: economic impact on the cultural industries”.
Safir curates a a one-of-a-kind talk show series, IP And … , where he invites notable individuals from diverse industries to spread awareness of the role IP plays in their respective fields.
He extensively contributes to prestigious national and international publications, including an article in WTR’s exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their expectations for 2020”.
Safir has received several awards and accolades. He is recognised as one of the most innovative practitioners across the Asia-Pacific region in the Financial Times’ Asia-Pacific Innovative Lawyers awards (2020). He is ranked as an “elite practitioner” in IP by Asialaw Leading Lawyers; as a “trademark star” by Managing Intellectual Property: IP Stars (2020); and as a “global leader” by World Trademark Review (2019). He also featured in India Business Law Journal’s “A-list” of the top 100 lawyers in India.
Under Safir’s leadership, the firm won the Global IP Award for Trademark Firm of the Year, presented by IAM and WTR; and has also secured a top-tier ranking for the contentious and prosecution sections of Chambers Asia-Pacific’s trademarks chapter.