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Global Leader

Franchise 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Renato Bucher is singled out by respondents as a well-respected distribution and franchise specialist in the Swiss market, as well as impressive counsel in contentious matters.


Renato Bucher is a commercial and competition lawyer in the Zurich office of Meyerlustenberger Lachenal Ltd (MLL). He joined MLL in 2012.

Renato provides comprehensive legal advice on the implementation of new distribution systems (franchising, agency and exclusive & selective distribution agreements, direct distribution strategies etc.) and represents his clients’ interests when business relationships become contentious. Amongst others, he has substantial experience in handling disputes regarding goodwill indemnities and damages claims in connection with terminations of distribution relationships. Renato also obtained several (including ex-parte) preliminary injunctions on behalf of his clients in order to protect them against unlawful actions by former business partners at the end of distribution relationships.

Renato’s practice further covers a variety of other commercial agreements, such as research & development, manufacturing, supply, consignment and licensing agreements as well as general terms and conditions (GTCs).

Renato also advises on all matters of competition & antitrust law (cartels, vertical agreements, dominance and merger control). In this role, he represents undertakings in proceedings before the Swiss Competition Commission and in private enforcement litigation.

Within his practice areas, Renato Bucher regularly represents his clients before all Swiss courts and authorities, both in civil and administrative proceedings. Amongst others, he acted as counsel to undertakings in several high profile leading cases, resulting in landmark rulings, before the Swiss Supreme Court. Renato also frequently appears before the Swiss Commercial Courts and the Swiss Federal Administrative Court. Almost all of his cases are of a cross-border nature, where disputes are often subject to foreign laws.

Renato Bucher graduated from University of Fribourg, Switzerland (Bachelor of Law, magna cum laude), University of Zurich, Switzerland (Master of Law, magna cum laude) and Maastricht University, the Netherlands (LL.M. in Corporate and Commercial Law, with distinction). He passed the Swiss bar exam in the Canton of Lucerne in 2015 with the highest distinction. In 2016, Renato obtained a Certificate of Advanced Studies in Forensics from the University of Lucerne, Switzerland (Prosecutor's Academy).

In 2018, Renato Bucher worked as seconded legal counsel with an internationally leading listed FMCG company. In 2019, Renato was seconded to a leading Irish law firm, while also being a Sutherland Fellow at the University College Dublin (UCD), Sutherland School of Law, where he held a guest lecture on Competition Law & Distribution. As an examining magistrate in the Swiss military justice, Renato was in charge of conducting several dozens of criminal investigations against members of the Swiss Armed Forces.

Renato Bucher regularly publishes in his fields of expertise, both in Swiss and international law journals, and speaks at conferences in Switzerland and abroad. Renato co-founded an organisation that conducts events for in-house counsels in charge for distribution matters. He is an active member of various professional organizations, including the International Association of Young Lawyers AIJA (in particular the T.R.A.D.E. (Trade, Retail, Agency, Distribution, E-commerce) Commission), the International Distribution Institute IDI, the German Association for Distribution Law (Deutsche Gesellschaft für Vertriebsrecht e.V.) and the German Association for Antitrust Law (Studienvereinigung Kartellrecht e.V.). Swiss Distribution (the former Swiss Franchise Association) lists Renato Bucher as a distribution law expert.

Renato Bucher speaks fluently English and German and is conversational in French.

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