Martine de Koning

Martine de Koning
Molenwerf 16
1014 BG
+31 20 5506 639
+31 20 5506 739


Who's Who Legal Franchise

Martine is an expert in franchise, distribution and agency transactions and litigation. She combines in-depth knowledge of EU and competition law with a deep understanding of commerce and trade. She is praised for her “sharp strategic insight, knowledge and creativity in providing solutions”. She handles litigation and arbitration in a “smart, assertive and effective” manner.

Martine structures complex international cooperation such as the setting up of franchise networks and channel agreements. She represents domestic franchisors in their international expansions plans and also assists foreign clients with establishing a presence in Europe, the Middle East and Africa. Martine is a “shrewd contract drafter and negotiator”. Martine’s interests include trade unions and treaties (EU, WTO, ASEAN, APEC, NAFTA, Caricom), customs and exports regulations and sanctions. The impact of Brexit on commercial agreements catches her special interest.

Martine is a thought leader on pricing matters such as rebates, tying, excessive pricing, dynamic pricing, royalties, license and franchise fees, for dominant and other parties. With her lifelong focus on the fashion and retail sector she acts for her clients on internet sales restrictions, third-party platform restrictions, geoblocking, omnichannel (seamless marketplace), e-commerce, inventory sharing, dual distribution, horizontal and vertical data sharing, licensing of know-how and technology, loyalty programmes and big data.

Bill Berner, Nike general counsel EMEA said: “Martine offers high service levels and quickly understands the business interests at stake. Over the years, Martine handled in a pragmatic way many franchise, distribution, agency and procurement cases for us. She became involved early on in the legal support of the Nike stores project, including localisation and implementation of contracts in the EMEA region. Martine handled strategically important litigations for us such as international commercial disputes and competition law cases before the relevant authorities. She has a clear vision and takes the lead in a smart and assertive manner with an eye to effective communication with all stakeholders involved.’

WWL previous stated: “The “outstanding” Martine de Koning is an exceptionally knowledgeable authority on strategic competition law relating to franchising. She represents domestic franchisors in their international expansion plans and also assists foreign clients with establishing a presence in Europe, the Middle East and Africa.”

WWL says: Martine de Koning stands out for her “quick, professional and straightforward advice”. She has an excellent reputation among peers and clients who praise her technical legal knowledge.

This biography is an extract from Who's Who Legal: Franchise which can be purchased from our Shop.

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