James Luo

James Luo
818, China World Office 1
1 Jianguomenwai Ave
Chaoyang District


Who's Who Legal Trademarks: Lawyers

Dr James Luo, managing partner of Lawjay Partners, is counsel of choice for international clients. He is consistently ranked by WTR 1000 and Legalband as a band-one leading individual in IP litigation and by Managing Intellectual Property as a Trademark Star. He is recognised as among China's leading IP lawyers by Chambers and Partners and Who's Who Legal, among others. James represents various top luxury brands and world-famous marks in over 100 lawsuits for trademark and copyright infringement yearly. 

Recent victories won by James for top luxury brands include the Supreme Court retrial actions for Playboy and Two Faced, respectively; an award of 4.3 million renminbi in damages in a trademark infringement action against an online counterfeiter and its online service provider; a suit against an OEM that exported counterfeit goods; and a suit against a popular Chinese e-commerce platform selling fake luxury goods. 

With over 25 years' experience in IP law, James is an established legal authority in IP litigation and enforcement. He sits as a legal expert of the Supreme Court's IP Case Law Centre expert advisers’ committee. In 2013, James was recognised by the Beijing Bar Association as among the top 10 IP lawyers in Beijing. He is a former IP partner at Bird & Bird and has worked for Motorola and prestigious law firms including Baker McKenzie.

James earned his PhD in IP at Renmin University and his LLM in IP at King's College London. He was a visiting researcher at the Franklin Pierce Law Center. He is a guest professor at renowned law schools and frequently speaks at domestic and international conferences. 

WWL says: James Luo is "the go-to lawyer for trademark litigation" according to impressed peers, who "really appreciate working with him".

This biography is an extract from Who's Who Legal: Trademarks which can be purchased from our Shop.

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