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Peter M Viitre

Peter M Viitre

Sotos LLP180 Dundas Street WestSuite 1200TorontoOntarioCanadaM5G 1Z8

Global Leader

WWL Ranking: Recommended

National Leader

Canada - Franchise 2019

Professional Biography

WWL Ranking: Recommended

WWL says

Peter Viitre is recognised for his extensive knowledge of commercial and corporate matters including franchise agreements, compliance and franchisor-franchisee relations.

Biography

Peter is a partner in the corporate and commercial department of Sotos LLP. He is the firm leader of home services and retail practice areas. Working extensively with franchises in those sectors as well as clients in the automotive industry, he oversees all merger and acquisition transactions, primarily the purchase and sale of franchise systems including those with a cross-border component. Peter provides advice on all aspects of franchising, from the preparation of legal documents to regulatory compliance, to the commercial aspects of dispute resolution and termination. He also counsels business owners and investors, including private equity firms, on purchase and sale transactions and has played a role in deals involving companies in various industries, on both national and international levels. Over his career spanning more than 20 years, Peter has advised clients in a wide range of industries including food and beverage, property services, shipping, gasoline, financial advisory and business services. Peter is consistently ranked as a leader in the field of franchise law by Chambers CanadaBest Lawyers in CanadaWho’s Who Legal and Canadian Legal LEXPERT Directory. Peter was named Franchise Lawyer of the Year by Best Lawyers in Canada (2015 and 2018). Long recognised as a leading franchise lawyer, Peter served as chair of the Ontario Bar Association’s franchise law section and as a member of the Ontario government’s business law advisory council, which advised the government on changes to the province’s commercial legislation. Peter graduated from the Faculty of Law, University of Toronto in 1993 and was called to the Ontario Bar in 1995.
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