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Pedro Bhering

Pedro Bhering

Bhering AdvogadosAvenida Rio Branco 10311th (Reception) and 12th FloorsRio de JaneiroBrazil20040-004

Global Leader

Trademarks 2019

Professional Biography

WWL Ranking: Recommended

WWL says

Pedro Afonso Vieira Bhering is hailed by sources as "a highly professional, efficient and reliable colleague" with "an outstanding understanding of the needs of international clients".

Biography

Pedro Bhering has over 35 years’ solid experience dealing with multinational corporations from the US, Europe, Asia and Latin America in all issues regarding intellectual property. In this regard, he is familiar with American and European legislation. He is the founding partner of Bhering Advogados and specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting and civil litigation. Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long-lasting professional relationships with Bhering Advogados.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, including several legal books published by Aspatore; chapters of Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through; and articles in the Valor Econômico and Jornal do Commercio newspapers.

Mr Bhering is recommended as a leading lawyer by a number or reputable national and international publications such as Who's Who Legal, Legal 500, Chambers and Partners, Managing Intellectual Property (IP Stars), WTR 1000, IAM Patent 1000, Leaders League and World Intellectual Property Review (WIPR Leaders).

Mr Bhering is a member of the Brazilian Bar Association  (Rio de Janeiro, São Paulo and Curitiba chapters); the Brazilian Association of Intellectual Property; the Inter-American Association of Intellectual Property; the International Trademark Association; the International Association for the Protection of Intellectual Property; and the Licensing Executives Society.

National Leader

Brazil - Trademarks

Professional Biography

WWL Ranking: Recommended

WWL says

Pedro Afonso Vieira Bhering is a highly experienced trademarks specialist. His peers observe that he is "a well-known and established lawyer" and "very good on trademarks".

Biography

Pedro Bhering has over 35 years’ solid experience dealing with multinational corporations from the US, Europe, Asia and Latin America in all issues regarding intellectual property. In this regard, he is familiar with American and European legislation. He is the founding partner of Bhering Advogados and specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting and civil litigation. Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long-lasting professional relationships with Bhering Advogados.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, including several legal books published by Aspatore; chapters of Managing Intellectual PropertyWorld Trademark ReviewWorld Intellectual Property ReviewGetting the Deal Through; and articles in the Valor Econômico and Jornal do Commercio newspapers.

Mr Bhering is recommended as a leading lawyer by a number or reputable national and international publications such as Who's Who LegalLegal 500Chambers and PartnersManaging Intellectual Property (IP Stars), WTR 1000IAM Patent 1000, Leaders League and World Intellectual Property Review (WIPR Leaders).

Mr Bhering is a member of the Brazilian Bar Association  (Rio de Janeiro, São Paulo and Curitiba chapters); the Brazilian Association of Intellectual Property; the Inter-American Association of Intellectual Property; the International Trademark Association; the International Association for the Protection of Intellectual Property; and the Licensing Executives Society.

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