Brazil: Trademarks 2018

This chapter highlights 41 practitioners who are recommended as the key players in the Brazilian trademarks space, thanks to their strong experience advising and representing companies on a wide range of matters, including brand management, litigation and licensing.

Most Highly Regarded
1. Gabriel Francisco Leonardos Kasznar Leonardos Intellectual Property, Rio de Janeiro
2. Claudia Christina Schulz BMA - Barbosa Müssnich Aragão, Rio de Janeiro
3. Luiz Henrique O do Amaral Dannemann Siemsen Advogados, Rio de Janeiro
4. Mario Augusto Soerensen Garcia Soerensen Garcia Advogados Associados, Rio de Janeiro

Specialist IP firm Dannemann Siemsen Advogados is the leading firm in this area with six outstanding lawyers highlighted.
Luiz Henrique do Amaral is “a very well-known trademarks lawyer in Brazil” and garners praise for his vast experience handling sophisticated intellectual property transactions for big-name clients.
Peter Eduardo Siemsen is held in high esteem by commentators who call him “a prominent name” in the market. He boasts more than 20 years’ experience handling a wide range of trademark issues.
The “outstanding” José Antonio Faria Correa is a long-standing fixture in the market with almost 40 years of experience in the trademarks space. He represents Brazilian and international brand owners across a range of sectors, including food, technology and fashion.

Boutique intellectual property law firm Kasznar Leonardos Intellectual Property is another key firm in the market, achieving two listings in this year’s research.
Sources call Gabriel Francisco Leonardos “an excellent lawyer” who stands out for his prominence in the global trademarks arena. He is a favourite among clients who describe him as “a very intelligent and business-oriented lawyer”.
Elisabeth Kasznar Fekete is a “very experienced” practitioner who is internationally recognised as “an expert in the field”. She boasts extensive expertise in a wide range of matters, including strategic counselling and anti-counterfeiting.

Soerensen Garcia Advogados Associados is home to two leading individuals who have been highlighted by our research.
Mario Augusto Soerensen Garcia is “a distinguished practitioner” with an impeccable knowledge of trademarks law. He is one of the best-known litigators in Brazil and garners respect for his strategic approach to advocacy.
Paula Oliveira Bezerra de Menezes is “an outstanding attorney” who is considered a “go-to person for trademark matters in Brazil”. Sources are effusive in their praise of her, with one noting: “She clearly distinguishes herself from the competition with her commercial approach and deep insight into her clients’ trademark portfolios.”

Gusmão & Labrunie also performs well, achieving three listings in our publication this year.
Jacques Labrunie is a renowned intellectual property lawyer in the Brazilian market who comes highly recommended by peers who consider him “an excellent practitioner”.
José Roberto d'Affonseca Gusmão is “a superb litigator” who is “very well respected in the market”. He impresses respondents across the board with the depth of his expertise.
Laetitia Maria Alice Pablo d'Hanens enjoys a fantastic reputation in the market as “a brilliant trademarks lawyer”, drawing praise for her excellent client manner.

Two trademark law experts from Ricci & Associados are recommended for inclusion thanks to their proven track records handling an array of complex matters in the trademarks space.
Antônio Ferro Ricci is “a notable practitioner” who wins praise his “expertise in the field of intellectual property”. Commentators warmly endorse his “business-focussed approach” to tackling complex mandates, and appreciate the “immediate attention he pays to his client’s needs”.
Daniel Adensohn de Souza boasts “a wealth of expertise in the field of IP” and earns respect from respondents for his “clear and commercial advice”. One impressed peer calls him “a formidable opponent”, commending his first-class practice.

Claudia Christina Schulz at BMA - Barbosa Müssnich Aragão is “an excellent attorney” who is recognised as one of the foremost trademarks lawyers in the country. She is respected for her work on both the contentious and transactional side.

André Zonaro Giacchetta at Pinheiro Neto Advogados is “a strong lawyer” who “deserves to be on the list” according to peers. He emerges as one of the most highly regarded practitioners in our research this year thanks to his specialist understanding of trademarks law.

The “excellent” Marcello do Nascimento at David do Nascimento Advogados Associados is “doing great work” in the Brazilian IP field. He is recognised for “the quality of his counselling” and the “thoroughness and accuracy” of his work.

Tatiana Campello at Demarest Advogados is internationally recognised as “an expert on licensing and contracts” and impresses with her stellar trademarks practice. Peers are effusive in their praise of her, with one noting: “I always recommend her to my clients, which shows how much confidence I have in her.”

Interviewees describe Luiz Edgard Montaury Pimenta at Montaury Pimenta, Machado & Vieira de Mello as “one of the leaders in IP in Brazil”, calling him a “standout lawyer”. He boasts a comprehensive understanding of trademarks law as well as more than 36 years’ experience in the area.

Ricardo Pinho of Guerra IP is “a noteworthy practitioner” who receives accolades for his experience managing trademark portfolios. He is a trusted adviser to many high-profile brands and stands out for his strategic approach.

Paulo Parente Marques Mendes of Di Blasi Parente & Advogados Associados “absolutely deserves to be recognised” according to market commentators, who note that he has “built a strong practice in the trademarks space”.

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Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.

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