Trademarks 2018: Analysis

In the sixth edition of WWL: Trademarks, we shine the spotlight on 1,056 leading trademark specialists drawn from 81 jurisdictions across the globe. The lawyers featured boast broad-ranging expertise across the field of trademark law, and assist clients of all sizes with a wide range of matters, including prosecution, enforcement, portfolio management and dispute resolution.

Lawyers based in the EMEA region are particularly prominent in this year’s research accounting for more than 46% of our total listings, while in the North American market the US ranks particularly prominently, achieving more nominations than any other individual jurisdiction. US-based firms stand out as the leaders in this area, with New York boutique IP firm Fross Zelnick Lehrman & Zissu once again emerging as the leading firm in the area with 18 top-tier individuals recognised. International law firm Bird & Bird also impresses, achieving 14 nominations from its European offices and a further two based in Singapore.


Who's Who Legal does not list law firms, only individual lawyers. The leading firms are those in each region whose listed practitioners received the most total nominations in our research. We highlight individuals at other firms who also scored very highly in our research.

The Thought Leaders are those individuals who received the highest number of nominations from peers, corporate counsel and other market sources this year. Our research has identified them as being truly outstanding practitioners and the very best in their field.


Thought Leaders
1. Roland Mallinson Taylor Wessing LLP, London
2. Anna Carboni Wiggin LLP, London
3. Susie Arnesen Løje, Arnesen & Meedom, Copenhagen
4. David Stone Allen & Overy LLP, London
5. Guy Heath CMS Cameron McKenna Nabarro Olswang LLP, London
6. Paul Walsh Bristows LLP, London
7. Peter Brownlow Bird & Bird, London
8. Mary Bagnall Charles Russell Speechlys LLP, London
9. David Rose Mishcon de Reya LLP, London
10. Gill Grassie Brodies LLP, Edinburgh
11. Claus Eckhartt Bardehle Pagenberg, Munich
12. Geoffrey Hobbs QC One Essex Court, London
13. Paul Maeyaert Altius, Brussels
14. Verena von Bomhard Bomhard IP, Alicante

Leading Firms

Bird & Bird

Topping our research in the region, this international powerhouse achieves an impressive 14 listings across six of its European offices.
Peter Brownlow is recognised as a Thought Leader in the international trademarks space and stands out for his “outstanding technical abilities and fantastic client base”. He is "particularly well regarded for handling complex trademark litigation”.
The “excellent” Allan Poulter ranks prominently in our research and is internationally endorsed for his expertise in trademarks law. With experience as a barrister, trademark attorney, corporate counsel and private practice solicitor, he is considered a true expert.
Internationally renowned IP litigator Morag Macdonald is “a real icon in the field” according to commentators, who describe her as “an amazing practitioner who really knows her stuff”.
Katharine Stephens is “highly rated” by sources for her intellectual property expertise. She is considered an outstanding trademark litigator and particularly stands out for her work in the computer technology space.
The “brilliant” Jane Mutimear wins praise for her expertise handling intellectual property disputes, and is noted for the focused and commercial way she handles complex litigation.
In Spain, Manuel Lobato is a “very strong” practitioner who is internationally regarded as an intellectual property specialist. He particularly stands out for vast expertise handling sophisticated IP disputes for clients in the pharmaceutical sector.
Dual-qualified solicitor and trademark attorney Mark Holah receives wide-ranging endorsements for his commercial approach to tacking contentious and non-contentious brand protection issues.

Taylor Wessing

This full-service international law firm also boasts a strong trademarks practice, with six top-tier practitioners highlighted for their work in the area.
The European market is topped by Roland Mallinson, according to our research, who stands out as “a giant in the trademarks space”. Peers note that is “fantastic to work with” thanks to his “measured approach” to tackling contentious trademark issues.
“Exceptional lawyer” Mark Owen leads the firm’s UK IP and media practice group. He is a “very approachable and commercial” lawyer commended for his impeccable knowledge of intellectual property strategy and is particularly sought after by clients in the digital media space.
Christopher Benson is considered “an excellent lawyer” by commentators. He focuses his leading practice on US inbound work and is considered to be a leading expert in publishing law.
Thomas Raab is “very well known” in the market and is highly recommended for his trademarks experience. One US-based commentator notes: “He is my number-one choice in Germany.”


Focused on media, technology and intellectual property, this UK law firm is home to four leading trademark professionals.
Anna Carboni is “a really excellent lawyer” who is “very knowledgeable” about all aspects of trademarks law. She is internationally renowned as a standout litigator in the space.
Sara Ashby is “a well-respected” IP specialist with more than 20 years’ experience handling complex IP litigation. She draws praise for her expertise in parallel import matters.
Simon Chalkley is “a seasoned lawyer” who boasts “great experience” in the area. He receives widespread acclaim for his expert handling of IP and technology transactions for well-known brands.
Catriona Smith is also recognised as a key figure in the market and is recommended as a “really strong” trademarks expert


Eleven practitioners are selected for inclusion at this leading multinational law firm.
The “outstanding” Guy Heath is a well-respected practitioner who is “superb at navigating complex issues and providing practical, client-focused advice”. He also wins praise for his “commercial approach” when advising on global trademark strategies.
Louise Gellman is popular among clients for her “responsive and strategic” approach to advising on the protection, enforcement and exploitation of trademark rights.
The “outstanding” Tom Scourfield is another leading lawyer in the space, recommended for his expansive experience of strategic IP enforcement work.
Helen Newman is “a big name” in the market and stands out for her “brilliant” work advising high-profile brands from the fashion and luxury goods industries.
Joel Barry is appreciated for his “quick thinking and talent for creating IP protection strategies”. He is widely recognised as a world-class litigator who frequently represents household name brands in the media space.
Carsten Menebröcker enjoys a fantastic reputation in the market for his prowess in the field of trademarks law. He is particularly knowledgeable when it comes to anti-counterfeiting and piracy matters.

Gowling WLG

Six standout practitioners are selected for inclusion from across the firm’s European offices.
Kate Swaine is highly valued by peers and clients alike, who appreciate her commercial approach and “deep knowledge” of international brand and licensing strategies.
Sources name Jon Parker “a great professional” who “really knows his stuff when it comes to trademarks”. Peers note that “he is a pleasure to work with”.
Gordon Harris is “a very experienced practitioner” with more than 25 years spent in the field. He boasts “an excellent reputation” in the international IP arena and is renowned for his skill as a litigator.
In Moscow, David Aylen comes “highly recommended” as a top trademarks expert. He is widely acknowledged for his skilful handling of complex litigation.

Spoor & Fisher

Seven top names are recognised from this South African IP boutique.
With more than 30 years’ experience, Charles Webster is an eminent figure in the South African market. He stands out for his portfolio management expertise.
Kay Rickelman receives plaudits for her expansive experience assisting international brands to enforce their global trademark portfolios.
Louise Myburgh impresses with the breadth of her trademarks expertise. She frequently acts for domestic and international blue-chip companies in a range of complex mandates.
Jean McIvor is “a standout lawyer who adroitly handles matters across the trademark life cycle”, according to one source. She is widely recognised as a leader in the field.


Another strong player in the trademarks space, this renowned London-based outfit achieves three listings.
The “outstanding” Paul Walsh is a revered lawyer who is described as “a real trademark guru” by sources. He is “very well known in the field” thanks to his encyclopaedic knowledge of trademark matters.
Paul Jordan is “a leading lawyer” who really stands out for his “phenomenal expertise on branding and marketing”. He has long-standing experience representing numerous household brands.
Laura Anderson is internationally regarded as a leader in the field of non-contentious intellectual property matters and is greatly appreciated for her expertise in the life sciences sector.

Løje, Arnesen & Meedom

This specialist Danish IP boutique ranks prominently for its strong trademarks practice. This year, three standout individuals are highlighted.
Susie Arnesen is “extremely knowledgeable” about trademarks law according to sources, who are quick to underscore her “great advice, strong attention to detail and fantastic communication skills”.
Johan Løje also ranks prominently in our research and has a reputation for being “one of the absolute best” thanks to his “incredible professionalism”.
Tanya Meedom is “a trademark specialist” who is applauded for her “thoroughness, hands-on approach and commerciality”. She is also celebrated for giving “useful and valuable advice that can be put into practice without further consideration”.

Other Leading Individuals


The “greatly respected” Paul Maeyaert at Altius emerges as a leading light in the Belgian market and has “a long-standing reputation” as a trademark law expert. He is widely regarded as “an amiable and knowledgeable professional”.


Christian Bardenfleth at Plesner is “an authority in the space” according to commentators, who highlight him as “a very experienced trademark litigator”.


David Stone at Allen & Overy leads the firm’s global brands group and is internationally recognised as “a star” in the space thanks to his exemplary track record litigating in landmark trademark disputes. One source effuses: “He is one of the best I’ve ever worked with.”

At Charles Russell Speechlys, Mary Bagnall is “very well established” in the market and is noted for her vast expertise. She boasts extensive experience conducting a range of matters including infringement and passing off proceedings, and domain name disputes.

The firm is also home to Ian Wood, “a strong trademark litigator” with “an excellent reputation in the trademarks world” according to impressed sources.

At Mishcon de Reya, David Rose is “a phenomenal trademark lawyer”, say sources, who describe him as “an exceptional litigator who will fight tooth and nail for his clients”.

The “excellent” Ray Black also stands out as a key figure in the market after more than three decades’ experience handling significant trademark portfolios for high-profile companies across a wide range of sectors.

The “brilliant” Geoffrey Hobbs QC at One Essex Court is “a real heavyweight in the trademark field”, say sources. He is highly sought after thanks to his “exceptional skill” as an advocate.

Jeremy Dickerson at Burges Salmon is “a key player” in the market and is commended by peers for being “excellent on counterfeiting work and international litigation”.

Sources call Arty Rajendra at Osborne Clarke “excellent”, praising her expertise handling complex IP disputes, involving matters such as exhaustion of rights, trademark validity and passing off.

Simon Malynicz QC at 3 New Square is “a fantastic advocate” who is appreciated for his “approachable nature and fantastic preparation”. One interviewee describes him as “a polished trademark guru”.

Avril Martindale at Freshfields Bruckhaus Deringer is “a heavyweight” in the trademarks space who is “technically excellent”. She advises across a range of sectors, including telecommunications, energy, automotive and luxury brands.

Karen Fong at Collyer Bristow has more than 20 years of experience in the field and a wealth of experience creating global trademark strategies for high-profile brand owners across the world.

“Top lawyer” John Olsen at Locke Lord receives wide-ranging endorsements for his expertise in brand protection and enjoys “a fantastic reputation for trademark litigation”.

The “outstanding” Nicholas Bolter at Cooley draws praise from international sources, who consider him a leader in the field. He frequently advises some of the world’s best-recognised brands on a range of matters, including trademark prosecution, protection and enforcement.

Cerryg Jones at Browne Jacobson is “recommended as one of the most highly rated in the field” and garners effusive praise from commentators for his “excellent judgement, strategic nous and commitment to achieving results for his clients”.

Christopher Stothers of Freshfield Bruckhaus Deringer is “a really excellent practitioner” who boasts “strength handling IP matters across the board”. He regularly assists companies across a variety of industries, including life sciences, telecommunications and fashion.


Henrik af Ursin of Dittmar & Indrenius has “a stellar grasp of all legal trademark work and a pleasure to work with”, according to sources. He is internationally regarded as “a terrific lawyer”, with one impressed commentator effusing: “In the Finnish market, his expertise is second to none.”


“Star” lawyer Richard Gilbey of Gilbey Legal is “one of the best trademark lawyers in France”, say sources. After more than 25 years’ experience, he boasts an “exceptional” reputation in the field.

Sources "cannot fault" Rebecca Delorey of Bardehle Pagenberg, calling her "absolutely brilliant" and "one of the leading names in France". She focuses her leading practice on the protection, exploitation and enforcement of IP rights for clients from a broad range of industries.


Margret Knitter at SKW Schwarz garners praise for her “solution-oriented thinking, high precision and established expertise”. Respondents consider her “an excellent communicator”, going on to highlight her “expansive knowledge of trademark law”.

Claus Eckhartt at Bardehle Pagenberg is “an excellent lawyer” in the international trademarks arena, and is warmly endorsed by commentators for his portfolio management expertise.


Patricia McGovern at DFMG Solicitors boasts a “stellar” reputation in the market and stands out for her talent for handling contentious and non-contentious trademark matters.

“Top-notch lawyer” Leo Moore at William Fry “should definitely be included”, say sources. He is noted for his expertise in the technology sector and is often called upon to manage large IP portfolios for prominent companies.


Ellen Shankman of Ellen B Shankman & Associates boasts “outstanding experience in the field” thanks to the “wonderful and business-oriented service” she provides. Interviewees name her “a preeminent lawyer in the trademarks field”.

Neil Wilkof at Dr Eyal Bressler & Co is a big name in the Israeli market and is commended for his “vast knowledge of trademarks law”. He is particularly well known for his excellent work in the IT space.

Sources call Shlomo Cohen at Dr Shlomo Cohen & Co “one of the top IP lawyers in Israel”, noting that he “stands out” for his “really excellent” skills as a litigator.

Ronit Barzik-Soffer of Reinhold Cohn Group also impresses with her “really fantastic” work managing trademark portfolios in Israel and abroad for big-ticket clients.


Gregor Vos at Brinkhof receives wide-ranging recommendations for his vast expertise on trademarks, design rights and advertising matters. He is noted as a standout litigator for his work on high-profile cases.


The “really outstanding” Eugene Arievich at Baker McKenzie is “a legend in the IP space” according to international sources, who highlight him as “a leader in the field”.

Denis Voevodin at Dentons boasts “an excellent reputation” as “one of the key IP practitioners in the market”. Sources call him “a prominent professional and strong litigator”.


At Brodies, Gill Grassie is a leading light in the Scottish market with more than 20 years’ experience.

She is recognised as “a brilliant IP lawyer” who is “very well known for trademark litigation”.

Robert Buchan also garners praise for his expertise handling complex trademark disputes. He regularly assists clients in the luxury brands, food and beverage, fashion, and pharmaceutical spaces.

“Excellent lawyer” Colin Hulme at Burness Paull is called “a fantastic litigator” in trademark matters by peers, who consider him to be “really easy to work with”.


“Leading blue-chip firm” Bomhard IP is home to Verena von Bomhard, an “incredibly impressive” practitioner who is “undoubtedly the leading expert on EU trademark law” according to respondents. She is internationally regarded as “a legend” in the space.

Clients warmly endorse Imogen Fowler at Hogan Lovells for her “technical know-how, commerciality and crystal clear communication”. She is “running the show” in Alicante, thanks to her broad experience managing global trademark and design strategies.


Markus Frick at Walder Wyss emerges as the leading lawyer in the Swiss market for trademarks work, and is commended by international sources for being “incredibly responsive and a pleasure to work with”.

The “excellent” Bernard Volken at Fuhrer Marbach & Partners is a trademark specialist and is “the go-to guy” in the Netherlands, according to one impressed commentator.


Baris Kalayci at Gün + Partners is an expert in brand protection and anti-counterfeiting. Sources praise his “in-depth knowledge”, noting that he “always goes above and beyond for his clients”.



Thought Leaders
1. Cynthia Rowden Bereskin & Parr LLP, Toronto
2. Iris Quadrio Marval O'Farrell & Mairal, Buenos Aires
3. Daniel Bereskin QC Bereskin & Parr LLP, Toronto
4. Roberto Arochi Arochi & Lindner SC, Mexico City
5. Leslie Lott Lott & Fischer PL, Coral Gables
6. David H Bernstein Debevoise & Plimpton LLP, New York
7. Sheldon Burshtein Blake Cassels & Graydon LLP, Toronto
8. Jonathan Hyman Knobbe Martens Olson & Bear LLP, Los Angeles
9. Sally M Abel Fenwick & West LLP, Mountain View
10. Stacey Halpern Knobbe Martens, Irvine
11. Susan Upton Douglass Fross Zelnick Lehrman & Zissu, PC, New York

Leading Firms 

Fross Zelnick Lehrman & Zissu

Ranked as one of the world’s top intellectual property firms, with an impressive 18 practitioners highlighted for their work in the international trademarks arena.
Susan Upton Douglass is “among the best” in the US market, say sources, who consider her “a keen strategist” who excels handling complex domestic work. She is widely regarded as “an absolute expert at US trademark prosecution”.
James Weinberger is “a star in the trademarks field” who is internationally recognised as “an exceptional litigator”. He is also commended for his “practical advice and deep knowledge”.
Cara Boyle is “an incisive and effective counsellor” according to peers, who view her as “a keen global strategist”. One commentator reports that Boyle is “a smart and insightful practitioner” who “really impresses” with her “enormous amount of international expertise”.
Sources applaud Barbara Solomon’s “phenomenal skill as a litigator”, noting her “strategic approach to dispute resolution and the negotiation of settlements”. Clients appreciate the “high quality of her work”, noting she is “great for handling conflicts and major transactions”.
Lawrence Eli Apolzon is a well-respected name in the market who is “among the best for trademark prosecution in the US”. Interviewees call him “a brilliant strategist”, commending “the personal touch he brings to the table”.
Lydia Temesgien Gobena advises clients on a wide range of matters, including trademark clearance, filing strategies and transactional IP issues. She wins praise for her “energy and strategic overview”.
Janet Hoffman is “a keen legal mind” who stands out for her excellent work counselling clients on international trademark protection and enforcement strategies.
David Ehrlich is “one of the top names for trademark prosecution work” in the US market and is widely regarded as “a highly experienced, seasoned practitioner”.

Bereskin & Parr

A highly regarded IP law firm widely regarded for its members’ expertise sees eight leading lights in the field highlighted for inclusion, including two Thought Leaders.
The “very brilliant” Cynthia Rowden ranks prominently in our research as the leading light at the Canadian trademark bar. She is a “very well-established and knowledgeable” practitioner, and is recognised as a Thought Leader in the space.
Daniel Bereskin QC is “a legend” in the area, who is “considered a luminary” by market commentators. He is world-renowned for his intellectual property expertise, and wins praise for his multinational trademark portfolio management expertise.
“Top-notch lawyer” Scott MacKendrick impresses market sources with his “fantastic” approach to tackling a wide range of trademark matters, from prosecution to litigation.
Jennifer McKenzie is considered “a really good lawyer” appreciated for her calm and considered approach to managing complex mandates.
Donald Cameron is a well-known name in the international trademarks arena. He has a strong track record litigating in intellectual property disputes across an array of industries, including pharmaceuticals, telecommunications and technology.

Kilpatrick Townsend & Stockton

This firm brings its vast expertise in intellectual property matters to clients throughout the US, Europe and Asia. This year, 17 practitioners are recognised.
Theodore Davis Jr is “extremely active in the trademarks community”, according to sources who also commend his “thoughtful and analytical” approach to handling a range of contentious matters.
Sources greatly appreciate Jason Vogel for his “expertise and timely turnarounds”, with one lauding his “excellent ability to adapt to our business needs”.
Virginia Taylor is a long-standing fixture in the market who boasts expertise handling both contentious and non-contentious matters. She is particularly adept at creating international brand strategies for global players.
Miles Alexander is a leading authority on all aspects of trademark law, and garners effusive praise from commentators for his expertise in the intersection between IP and antitrust.
Another top name at the firm, Lisa Pearson is described as “a really smart and talented lawyer”. She does a “terrific” job representing brand owners across a range of sectors, including fashion, publishing and consumer products.
Christopher Woods is a first-rate practitioner who draws high praise for his superb work counselling Asian brand-owners on trademark issues relating to global expansion.

Knobbe Martens

Eight members of this leading US intellectual property and technology law firm receive plaudits for their top-tier work in the trademarks space.
In Los Angeles, Thought Leader Jonathan Hyman stands out as a top name in the field, winning praise for his superb work assisting clients with the management and protection of highly valuable trademark portfolios.
Susan Natland is internationally regarded as a leading name in the region thanks to her vast experience in the sector. She is a strong litigator and wins praise for her expertise in domain name disputes.
Stacey Halpern is warmly endorsed by commentators who appreciate her keen commercial insight and strategic approach to the development and management of global trademark portfolios.
Jeff Van Hoosear is highly recommended by market players across the globe for his expertise handling trademark matters for key figures in the apparel and sporting goods sectors.
Diane Reed is another strong player at the firm who garners praise for her expertise in the full spectrum of international trademark issues.

Arent Fox

This firm stands out for its work in the international trademarks arena, impressing with six listings in this edition.
Michael Grow is a top-tier IP practitioner who counsels major companies from a range of sectors, including software, fashion, pharmaceuticals and real estate.
The “excellent” Cristina Carvalho stands out for her expertise handling international intellectual property transactions and licensing arrangements.
Anthony Lupo is a top name when it comes to the entertainment, fashion and technology spaces, and has represented some of the biggest names these areas, including PlayStation, Jimmy Choo and Pixar.
Christopher Norton is another standout at the firm and impresses with his expertise in global brand protection matters.

Other Leading Individuals


Iris Quadrio at Marval O'Farrell & Mairal “really stands out in the Argentinian market” and draws recommendations from across the globe for her expertise. Sources call her “a star” in the intellectual property area.


Claudia Christina Schulz at Barbosa Müssnich Aragão boasts “vast expertise in trademark law”, and impresses with her expertise in handling sophisticated IP transactions.

Mario Augusto Soerensen Garcia at Soerensen Garcia Advogados Associados is “fantastic to deal with” according to peers, who describe him as “a very intelligent and strategic professional”.

Luiz Henrique do Amaral at Dannemann Siemsen Advogados is “a really strong lawyer” who is considered an authority on trademark matters in Brazil. He is also noted as an expert in franchising law.


Sheldon Burshtein at Blake Cassels & Graydon wins praise for his top-tier intellectual property practice, in which he regularly counsels major technology clients on the protection, enforcement and exploitation of trademarks.

Robert MacDonald at Gowling WLG is described as “a leading trademark lawyer in Canada” with more than 30 years in the field. He is a specialist at guiding foreign clients through the establishment of their brands in the Canadian market.

Shane Hardy at Cassels Brock & Blackwell comes “highly recommended” for his “excellent” work counselling a wide range of domestic and international clients on the full spectrum of trademark issues, including prosecution, disputes and high-end transactions.

Sources “have a lot of respect” for Dominique Hussey of Bennett Jones, and consider her a “professional and efficient” intellectual property litigator. She regularly counsels pharmaceutical and biotechnology companies on a wide range of trademark matters.

Janet Fuhrer at Ridout & Maybee is an “extremely knowledgeable” practitioner who stands out for her expertise handling contentious trademark and copyright matters for high-profile clients.


Francisco Carey at Carey is “up there at the top” say sources, who admire his “intelligent and strategic approach” to handling complex trademark disputes. He is internationally recognised as “a very strong lawyer”.


With more than 35 years’ experience, Roberto Arochi at Arochi & Lindner is one of the best-known figures in the Mexican market for IP. He is a specialist in trademark law, with expertise spanning dispute resolution, licensing agreements, anti-counterfeiting and border enforcement matters.

With a commitment to delivering top-quality IP services spanning more than 30 years, Sergio Olivares Jr of Olivares is a long-standing fixture in the Mexican market. His deep understanding of US and Mexican IP law has justifiably given him a fantastic reputation in the region.


“Top-notch” lawyer Jorge Allende at Allende & Garcia Abogados is an expert in intellectual property law after more than 15 years of experience handling international trademark disputes. Clients greatly appreciate his “sincerity and openness”.


The “excellent” Leslie Lott at Lott & Fischer is “one of the top names of the trademark bar” according to sources, who praise her “fantastic skills as a mediator”.

The “awesome” Ben Natter at Haug Partners is one of the leading figures in the market. His “strong industry knowledge and commerciality” makes him a favourite among major clients in the fashion and technology spaces.

John Crittenden of Cooley boasts “a superb reputation” in the area, with one source describing him as “one of the finest trademark litigators out there”. He is also well known for his “exceptional” skills as a mediator.

Julia Anne Matheson at Finnegan Henderson Farabow Garrett & Dunner is noted as “one of the best lawyers in this space” by peers, with more than 25 years’ experience handling global trademark enforcement.

Curtis Krechevsky at Cantor Colburn chairs the firm’s trademarks practice and has long been recognised for his expertise and impressive reputation handling the gamut of issues in the area.

Sources describe David Bernstein at Debevoise & Plimpton as “one of the best in the US”, remarking that he is “famous among the trademark community”. He is “a great litigator” and has represented many of the world’s most prominent brands, including Yves Saint Laurent, PayPal and Allied Domecq.

Sally Abel at Fenwick & West boasts “a super reputation” in the market as one of the “top” names in trademark law. She has a wealth of experience managing international trademark portfolios.

Glenn Gundersen at Dechert is considered “one of the best” for trademark portfolio management and is recommended for his “efficiency and clear advice”.

For more than 40 years, Louis Pirkey at Pirkey Barber has been regarded as one of the leading figures in the market. He is noted for his extensive experience in trademark litigation as well as the full spectrum of non-contentious issues.

Sources “think very highly” of Peter Sloane at Leason Ellis, and applaud his sophisticated trademarks practice. He handles the full range of work in the space, including domestic filings, global portfolio management and litigating IP disputes in the federal courts.

Dale Cendali at Kirkland & Ellis has “a stellar reputation” in the market as “a top IP litigator”. He is noted for being “among the best” trademark lawyers in the US.

Robert Sacoff at Pattishall McAuliffe Newbury Hilliard & Geraldson is named “a talented litigator” by interviewees, who consider him an “extremely knowledgeable and experienced” trademark lawyer.



Thought Leaders
1. Tim Golder Allens, Melbourne
2. Earl Gray Simpson Grierson, Auckland
3. Stephen Stern Corrs Chambers Westgarth, Melbourne
4. Marion Heathcote Davies Collison Cave Law, Sydney
5. John Hackett AJ Park, Auckland
6. Spring Chang Chang Tsi & Partners, Beijing
7. Francine Tan Francine Tan Law Corporation, Singapore
8. Vivien Chan Vivien​ Chan & Co, Hong Kong

Leading Firms


This international commercial law firm boasts a strong trademarks offering and sees four top-tier individuals highlighted, including one of the world’s best-recognised experts in trademarks law.
Thought leader Tim Golder is “an outstanding technical lawyer” who “stands out” in our research as the highest rated trademarks lawyer in the region. He is “loved by clients” thanks to his “true expertise in trademarks law and practice”.
Andrew Wiseman is “fantastic on commercial licensing” say sources, who are quick to praise his commercial acumen and strategic mind.
Miriam Stiel advises on the full spectrum of intellectual property law and garners respect for her “exceptional” work advising Australian and international companies in a range of industries, including sports, luxury goods and telecommunications.
Philip Kerr is a world-renowned IP specialist whose prowess in the litigation sphere makes him a go-to lawyer for handling highly technical disputes for many major companies.

Baker McKenzie

Six practitioners from this leading international outfit are highlighted in this year’s edition.
Robert Arnold is “one of the best trademark lawyers in the world” according to one impressed peer. He is noted for his strong background advising on trademark protection and enforcement strategies.
Ross McLean is widely recognised for his impeccable knowledge of trademark law, and regularly represents major brand owners in a wide range of related matters.
With more than 25 years’ experience handling complex issues for market-leading companies, Richard Gough is a standout name in the Australian market for trademarks work.
In the Hong Kong office, Loke-Khoon Tan has built up an impressive intellectual property practice, earning him a reputation as one of the top names in the region. He is widely recognised as a leading trademarks expert, most notably when it comes to brands in the fashion and luxury goods areas.
Andy Leck draws effusive praise for his work in the contentious trademarks space, with sources naming him “an excellent litigator”.

Davies Collison Cave Law

A leading IP boutique that stands out in the field of trademarks law, with 8 practitioners from its offices in Melbourne and Sydney recognised for their expertise.
Marion Heathcote is a Thought Leader in the area and is considered a trusted adviser thanks to her expansive experience of international trademark protection and portfolio management across the Asia Pacific region.
Michael Wolnizer is renowned for his expert handling of a wide range of contentious and non-contentious trademark matters. He earns worldwide endorsements for his strategic management of large trademark portfolios for domestic and multinational companies.

Corrs Chambers Westgarth

This innovative independent law firm achieves five recommendations for inclusion this year.
The “really fantastic” Stephen Stern is a Thought Leader in the space who is “superb when it comes to formulating litigation strategies”. Respondents “really highlight him as an outstanding practitioner”.
Odette Gourley is heralded as a top name in the industry and is well known for her “excellent” work for prominent life sciences companies.
Jürgen Bebber also stands out as a trademark specialist, winning praise for his strong track record assisting overseas clients with the management and enforcement of their trademark rights.

Simpson Grierson

Two standout names in the field of trademarks law are highlighted from this top New Zealand-based commercial outfit.
The “fantastic” Earl Gray garners effusive praise from commentators, who applaud his “broad intellectual property knowledge”. He is commended for “consistently providing concise, pragmatic and client-focused trademark advice”.
Richard Watts is another “brilliant” name in the market with a plethora of trademarks expertise. Sources consider him “very easy to work with” and appreciate his “sound and logical legal advice”.

Bird & Bird

The international giant also impresses in the Asia-Pacific region, complementing its prominence in Europe with two listings in Singapore.
Lorraine Tay “can always be counted on to be there for her clients” according to one impressed commentator, who commends her for being “extremely commercially savvy”.
Alban Kang is a “well-respected” figure in the market, admired for his “professionalism handling corporate deals as well as cross-broader matters”. He is a renowned litigator and regularly handles high-profile trademark infringement cases.

Gilbert + Tobin

This independent corporate law firm also impresses, with three top-tier individuals recognised for their trademark practices.
Michael Williams boasts a “very impressive” practice and has substantial experience litigating in a range of complex IP disputes. He is particularly well regarded for his strength in the digital space.
Lisa Lennon stands out as “an excellent trademark lawyer and first-rate professional”, say sources, who consider her a pleasure to work with.
Kate Harrison has a great deal of experience handling contentious trademark matters for clients across a range of areas, including consumer goods, media and communications, and advertising.

Other Leading Individuals


Celia Davies at Herbert Smith Freehills is a favourite among peers and clients alike, who recommend her for being “so easy to work with”. One interviewee effuses: “She simply has to be on the list.”

Mary Still at Clayton Utz “really is brilliant” effuses one impressed peer. She is a highly experienced commercial litigator with more than 30 years’ experience handling an array of trademark and other intellectual property disputes.

Frances Drummond at Norton Rose Fulbright is noted as “a big player in the market”, with one impressed peer describing her as “an absolute gem”. She covers the full spectrum of trademark lawyers for her impressive client base.


Ai-Leen Lim at AWA Asia is “a practical, creative and effective advocate” who is very popular with clients. Commentators call her “incredibly responsive and pragmatic”, citing her as a top name for contentious trademark issues.

The “excellent” Elliot Papageorgiou at Clyde & Co is a leading light in the region who “impresses with his vast legal and industry knowledge”. He comes highly recommended for his practical advice and ability to supply “creative solutions”.

The “amazing” Spring Chang at Chang Tsi & Partners is a “really strong practitioner” in the trademarks space in China. Sources praise her work with a number of major international brands, praising her as a “very famous name” in the field.

Hong Kong

The “outstanding” Ella Cheong at Ella Cheong & Alan Chiu Solicitors & Notaries is an eminent practitioner within the Asian market. She is widely considered to be an authority on intellectual property issues and regularly advises high-profile clients on their trademark strategy.

Senior partner Vivien Chan at Vivien Chan & Co is variously described as “a leading light” and “the goddess of IP in Hong Kong” by market sources. She has more than 35 years’ experience advising on a range of complex matters in the field.


Somboon Earterasarun at Tilleke & Gibbins is “an expert in trademarks law,” say sources, who are quick to underscore his “high efficiency and responsiveness”. He is a trusted adviser, with expansive experience handling a wide range of matters across Southeast Asia.


At Kim & Chang, Jay (Young-June) Yang is “an excellent strategist” whose professionalism is “greatly appreciated” by his clients. One source notes: “His dedication to his craft is unparalleled in the industry.”

New Zealand

Thought Leader John Hackett of AJ Park is a “great guy and a talented lawyer” according to sources, who are quick to praise his skills in the field. “He is ‘Mr Trademark,’” effuses one peer.


Interviewees recommend Francine Tan of Francine Tan Law Corporation for “consistently providing outstanding service, support and advice on IP matters”. “She always goes out of her way to ensure her client’s needs are met in a timely manner,” effuses one source.

Tony Yeo at Drew & Napier is highlighted as “a formidable litigator” who is “extremely knowledgeable in IP matters”. He impresses with his “ability to balance commercial considerations with effective legal strategies”.

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