Morena Zavaleta is a well-established practitioner with sweeping knowledge of IP rights and expansive experience undertaking due diligence processes.
Morena joined Arias in 1998 as the head of the intellectual property and life sciences department of the firm, and became partner on 2000. She has over 20 years of experience in this practice area; with her knowledge and experience, she structured the department in all seven fully-integrated offices in six countries of Central America.
Morena has worked with some of the largest national and international companies in the region.
She has participated in several due diligence processes of IP rights for important international transactions such as Citi Group sale in the region. Also Morena has participated in litigation and protection of several world known trademarks, copyrights, patents and with the litigation team in trans-border cases, among others.
Morena has also been active in pro bono work, with activities in Hospital Bloom, Clinica Tacuba, and with Cyrus R Vance Center for International Justice and “Fundación Lidera”; she organised, for the first time, the El Salvador chapter of Women in Profession (WIP) event, this activity aims to promote the participation of women in the legal profession, providing them with the necessary tools to achieve this. Also she contributes actively to AmCham in the IP group and advising micro enterprises, among others.
She earned her law degree from the José Matías Delgado University, El Salvador and was authorised as a practising attorney and notary public by the Supreme Court of El Salvador. She also has a master’s degree in intellectual and industrial property from EAE Business School and the University of Barcelona.
In addition she is a member of the board of directors of the Salvadoran Intellectual Property Association (ASPI). She is also an active member of the International Trademark Association (INTA) as part of the non-traditional committee, and of the intellectual property committee of the American Chamber of Commerce.