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Luke Woodward

Luke Woodward

Gilbert + TobinL35, Tower Two, International Towers Sydney200 Barangaroo AvenueSydneyAustraliaNSW 2000
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Thought Leader

WWL Ranking: Global Elite Thought Leader
WWL Ranking: Thought Leader

WWL says

Luke Woodward is recognised as “smart, experienced and a strong strategic thinker” by market respondents.

Questions & Answers

Luke Woodward is head of Gilbert + Tobin’s competition and regulation group and has been a partner for nearly 20 years. Luke has extensive experience as a legal adviser to leading Australian businesses on competition and economic regulatory matters and in public policy and administration at the Australian Competition and Consumer Commission (ACCC), where he held various senior positions as general counsel, head of the compliance division (responsible for ACCC enforcement) and head of the mergers branch.

What qualities make for an effective competition lawyer?

There are many qualities necessary to be an effective competition lawyer. Deep knowledge of the law and practice is just a baseline entry requirement. It is hard to prioritise one of the following qualities over another – I think they are all essential. You need deep insight into what is going on commercially and economically; that gets easier with experience, but at its heart you need an enquiring mind that can engage in the detail and then piece it together to see and present a bigger picture. You must understand your client’s business and commercial objectives deeply, and be thoughtful about how you can best present their position. At times this will require strong persuasive skills to shift the way the regulator is thinking and at other times you will be in a defence mode. And of course, you need to be able to switch between those modes – you can’t really be effective being one thing or the other. This means the regulator is a big part of the equation, so you should understand what is important to it, what its objectives are and how it thinks. You need to be able to maintain a strong working relationship with them over time, whether you are taking a strong adversarial defence position or are seeking to persuade them to your position. Courage is essential and the ability, at times, to maintain a sense of humour can help a lot.

What do you enjoy most about being a partner of Gilbert + Tobin’s competition and regulation group?

The people I work with in our group and the overall culture of the firm. We are a challenging firm, with a strong merit principle. The team are very bright, hardworking and committed; but at the end of the day what probably matters more is that we enjoy working with each other and value what each can contribute.

Are there any industries which are particularly active in your practice at the moment?

There are always the usual “concentrated” industries that have a lot of work, but in terms of new areas, I would say life sciences and health, and the digital economy are the areas generating a lot of activity.

What are the biggest challenges currently facing competition lawyers in Australia?

The fast pace of policy and regulatory change is a big challenge specifically for competition lawyers. Beyond that is the challenge faced by all top-level lawyers of delivering value efficiently and effectively for our clients.

How is Gilbert + Tobin’s competition practice equipped to take on these challenges?

To some extent we would think that is a trade secret! The areas we focus on are team strength and skills, collaborative working culture and high performance culture (including a strong focus on high-end legal project delivery skills).

How would you like your practice to develop over the next five years?

We see growth and opportunities so long as we build on those attributes that have made us successful to date. There will continue to be an ongoing need to innovate in legal service delivery, and we will need to be at the forefront of that.

What is the best piece of career advice you have received?

I think I got it from a “desk calendar” (if anyone remembers those things) when I was a one-year lawyer and finding the going tough. It said: “Good judgment – that comes from experience; and where does experience come from? Well, that comes from bad judgment!” It helped me to see my career as a journey, in which I couldn’t expect to deliver the brilliant and best way forward simply because I thought I was smart and had a good law degree.

Global Leader

WWL Ranking: Recommended

National Leader

WWL Ranking: Recommended
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