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Thought Leaders

Thought Leaders

Thought Leader

Thought Leaders - Data 2019
WWL Ranking: Thought Leader
WWL Ranking: Thought Leader

WWL says

Lukas Bühlmann is noted by sources for his “strong client base”. He is well established in the e-commerce and IT spaces for work relating to GDPR compliance and data protection.

Questions & Answers

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. Before joining MLL in 2017, Lukas spent over 10 years building up his own boutique firm with an international practice specialised in digital legal matters. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with the contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy, with a particularly deep knowledge of the e-commerce, advertising, luxury industry, health and tourism sectors.

Describe your career to date.

After passing my bar exam in 2001 and working for a couple of years as an associate at a major Swiss law firm, I was eager to depart on a journey as an entrepreneur in the legal market and set up my own firm from scratch. With a career as a business lawyer ahead of me and a broad legal education behind me, I felt that I needed to experience what it means to be an entrepreneur and to take risks in order to develop my potential as a trusted adviser. At the same time, I was passionate about technology, IT and distribution – a combination that was not “en vogue” at that time, while I worked as a junior associate. I have never regretted this decision, and I’ve enjoyed almost every day since, having built a team of dedicated lawyers and created a strong, diverse client base. I feel honoured to have been able to contribute to the development of digital law and business in Switzerland.

How has the market changed since you started practising?

Digitisation drives the businesses of our clients at a much higher pace, which changes their needs and has also deeply changed the legal issues we have to deal with. In addition, fast technological development is a growing challenge for all lawyers. We have to adapt to the transformed needs of our clients. In order to meet those needs, it is not only legal know-how that is requested by clients, but technical expertise is also getting more and more important. Finally, data protection, privacy and cybersecurity have developed from niche topics to become the dominant matters in almost all business sectors over the past few years.

What do you enjoy most about working in digital and data privacy?

Digitisation raises the most fundamental challenges for all of us personally, but also for our society as a whole. It is great to work at the forefront of the challenges, and to be able to contribute to the development of the ways we transpose these trends into business concepts. The biggest challenge in working in this field is also what makes it so interesting: there is almost no repetition in our daily work. Change is so fast and dominating that you have to adapt your thinking and legal skillset constantly.

How does Meyerlustenberger Lachenal distinguish itself from the competition?

We truly thrive in putting the needs of our clients at the centre of our interests and providing the client with practical, useful and fast solutions to their challenges. In addition, our team has broad experience of handling TMT issues from a legal perspective, deep understanding of our clients’ businesses, and exceptional technology know-how.

As the chair of the firm’s ICT group, what do you think the group’s focus will be for the next five years?

It is very difficult to predict. It seems pretty clear that we will have to deal, in much more complex ways, with the many legal challenges that will follow from the digital interconnectivity of the economy and society, combined with new forms of commercialisation of personalised and non-personalised data. Cybersecurity, as well as questions of control over data, will be much more important than they already are. There will be a huge demand for assistance, from all sort of stakeholders involved, to reshape and renegotiate the way they cooperate and interact in this digitised economy and society. Advising and assisting clients in this context will certainly be one of our predominant roles in the future.

In what ways has e-commerce impacted the digital market, and more specifically your own practice?

E-commerce was, and still is, a game-changer for the economy. It has affected the digital market in various ways. However, from a legal perspective the main challenge is the transition of (old) statutory rules to the new dynamic environment. We have to work with statutes that were enacted long before digitisation took off. Therefore, in many jurisdictions the laws do not reflect the “new normal”, or current developments, and therefore need an adapted interpretation, if possible. Furthermore, e-commerce does not stop at the border of a country. This leads to another challenge in our daily practice, as it is often not enough to be compliant with Swiss law alone. Nowadays lawyers need to think much more in an international context, and have to work in highly specialised international teams.

What trends should readers be aware of in the digital and data privacy space?

In the fast-evolving field of the digital economy, trends are changing quickly as well. In my opinion, four main trends can currently be identified. First, big data will lead to the increase of data protection and privacy standards, and established business models will be questioned in a new way. Second, technology is evolving at a fast pace, which leads to greater degrees of interconnectivity and automation through AI and similar technologies. Third, digitisation and technological developments force almost all parts of the economy to confront the challenges of multi-jurisdictional legal issues. This will increasingly become an entry barrier for SMEs to take part in the digitised economy. Finally, all these developments will be challenging not only for us lawyers, but for all service providers and employees in general. We all need to adapt to the new challenges, which will lead to the demand for highly skilled employees with in-depth knowledge of both technology and compliance.

What is the skillset for a successful future career of a young legal professional?

Passion for law and complexity; openness and agility; multifaceted interests; and creativity. And, of course, commitment and hard work.

Global Leader

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is highly regarded in the market for his profound ability when it comes to data privacy matters, which makes him frequently sought after by clients.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Data - Data Security 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is a go-to name in the Swiss market according to sources who consider him a leading light for data security matters and related projects.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

WWL Ranking: Recommended

WWL says

Lukas Bühlmann has an enviable practice that covers a range of data issues, including complex ICT project development, as well as regulatory and large-scale e-commerce matters.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Franchise 2019

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann has a top-tier contentious and non-contentious practice working with clients in retail, technology and luxury goods.

Biography

Lukas Bühlmann is head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm's ICT practice group comprising lawyers from the firm's Zurich, Geneva and Brussels offices. He leads the firm's e-commerce task force that exchanges and develops know how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.

Lukas Bühlmann is a member of the IBA (past-chair product law and advertising committee) as well as ITechLaw. He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who's Who Legal: TMT, Who’s Who Legal: Franchise as well as Product Liability Lawyers for several years in a row.

Product Liability Defence 2019

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann excels in cross-border product liability defence proceedings and is highlighted for his deep knowledge of products law.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

National Leader

Switzerland - Data 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is “experienced and driven with specific knowledge in the e-commerce industry”, according to impressed sources who applaud his deep expertise in data privacy issues.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Switzerland - Franchise 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann continues to impress peers and clients alike thanks to his profound understanding of franchise and e-commerce matters across various industries and sectors.

Biography

Lukas Bühlmann is head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm's ICT practice group comprising lawyers from the firm's Zurich, Geneva and Brussels offices. He leads the firm's e-commerce task force that exchanges and develops know how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.

Lukas Bühlmann is a member of the IBA (past-chair product law and advertising committee) as well as ITechLaw. He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who's Who Legal: TMT, Who’s Who Legal: Franchise as well as Product Liability Lawyers for several years in a row.

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is a well-recognised figure in the Swiss market where ranks highly for his expert handling of complex civil litigation proceedings.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

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