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Thought Leaders - Data - Data Security 2020

Q&A

WWL Ranking: Thought Leader

WWL says

Lukas Bühlmann has an enviable practice that covers a range of data issues, including complex ICT project development, as well as regulatory and large-scale e-commerce matters.

Questions & Answers

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. Before joining MLL in 2017, Lukas spent more than 10 years building up his own boutique firm with an international practice specialised in digital legal matters. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy, with particularly deep knowledge in the e-commerce, advertising, luxury goods, health and tourism sectors.

What was it about technology law that made it attractive as a career? 

I have always been very interested in the intersection between the law and technology. Digitisation turns legal disciplines upside down in a way, because it requires the combination of different areas of law that traditionally have not been practised by the same lawyers. At the same time, the problems to be solved are driven by the development of technology and a multi-jurisdictional context. Finally, as a lawyer in this area, you are at the forefront of developments in society as well as business.

What do you enjoy most about working in data law? 

Digitisation raises the most fundamental challenges to us all personally, but also to our society as a whole. It is great to work at the forefront of these challenges and to be able to contribute to the development of the ways we transpose these trends into business concepts. The biggest challenge of working in this field is also what makes it so interesting: there is almost no repetitiveness in our daily work. Change is so fast and dominating that you have to adapt your thinking and legal skill set constantly.

What key challenges might younger data lawyers face in their practice and how can they overcome these? 

A key challenge for all colleagues practising data or digital law is to understand and bring together fast-changing legal regulation and new technologies. Keeping up to speed in law and technology is demanding, and lawyers need to develop their “digital literacy” in order to cope with this. Therefore, an understanding of, and interest in, technology as well as inter-disciplinary competence will be even more important in the future.

Where, in your opinion, does the future of data law lie? 

Until recently, many clients reduced data law to a mere issue of compliance. This has changed considerably over the past two years, and this practice area will develop into a much more strategic kind of legal advice, similar to tax or corporate structuring.

What makes Meyerlustenberger Lachenal stand out from its competitors in the market?

We truly strive to put the needs of our clients at the centre of our interest, and provide clients with practical, useable and fast solutions to their challenges. In addition, our team has broad experience to handle data and TMT issues from a legal perspective; a deep understanding of our clients’ businesses; and exceptional technology knowledge.

How are continuing calls for increased data privacy affecting your practice at the moment? 

The increasing importance of digitisation has of course raised awareness of the significance of data protection law in all relevant business sectors. Data protection law has become one of the major disciplines in our practice. Even though the EU GDPR coming into force was “the big peak” back in 2018, demand for privacy advice has remained high ever since and I am convinced that this is not a temporary phenomenon. Digitisation is all about data, which means that data protection and data security will naturally continue to be a key concern for businesses as well as society and individuals. The need for advice in this respect will continue to increase at a fast pace. However, effective and pragmatic legal advice in this area requires combined specialist know-how – not just in data protection, but in all major areas of law relevant for the respective client’s business. 

In your opinion, how will covid-19 affect your practice? 

We have not experienced any decrease of demand for advice in our practice – on the contrary. Covid-19 will give the ongoing digitisation process an additional boost, insofar as the lockdown situation forced many clients to integrate digital work streams and procedures into their daily business lives. In addition, digital business, in particular e-commerce, has experienced impressive growth rates since the beginning of the crisis. This all results in increased and interesting work for our practice.

Thought Leaders - Data - Information Technology 2020
WWL Ranking: Thought Leader
WWL Ranking: Thought Leader

WWL says

Lukas Bühlmann is “experienced and driven with specific knowledge in the e-commerce industry”, according to impressed sources who applaud his deep expertise in data privacy issues.

Questions & Answers

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. Before joining MLL in 2017, Lukas spent more than 10 years building up his own boutique firm with an international practice specialised in digital legal matters. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy, with particularly deep knowledge in the e-commerce, advertising, luxury goods, health and tourism sectors.

What was it about technology law that made it attractive as a career? 

I have always been very interested in the intersection between the law and technology. Digitisation turns legal disciplines upside down in a way, because it requires the combination of different areas of law that traditionally have not been practised by the same lawyers. At the same time, the problems to be solved are driven by the development of technology and a multi-jurisdictional context. Finally, as a lawyer in this area, you are at the forefront of developments in society as well as business.

What do you enjoy most about working in data law? 

Digitisation raises the most fundamental challenges to us all personally, but also to our society as a whole. It is great to work at the forefront of these challenges and to be able to contribute to the development of the ways we transpose these trends into business concepts. The biggest challenge of working in this field is also what makes it so interesting: there is almost no repetitiveness in our daily work. Change is so fast and dominating that you have to adapt your thinking and legal skill set constantly.

What key challenges might younger data lawyers face in their practice and how can they overcome these? 

A key challenge for all colleagues practising data or digital law is to understand and bring together fast-changing legal regulation and new technologies. Keeping up to speed in law and technology is demanding, and lawyers need to develop their “digital literacy” in order to cope with this. Therefore, an understanding of, and interest in, technology as well as inter-disciplinary competence will be even more important in the future.

Where, in your opinion, does the future of data law lie? 

Until recently, many clients reduced data law to a mere issue of compliance. This has changed considerably over the past two years, and this practice area will develop into a much more strategic kind of legal advice, similar to tax or corporate structuring.

What makes Meyerlustenberger Lachenal stand out from its competitors in the market?

We truly strive to put the needs of our clients at the centre of our interest, and provide clients with practical, useable and fast solutions to their challenges. In addition, our team has broad experience to handle data and TMT issues from a legal perspective; a deep understanding of our clients’ businesses; and exceptional technology knowledge.

How are continuing calls for increased data privacy affecting your practice at the moment? 

The increasing importance of digitisation has of course raised awareness of the significance of data protection law in all relevant business sectors. Data protection law has become one of the major disciplines in our practice. Even though the EU GDPR coming into force was “the big peak” back in 2018, demand for privacy advice has remained high ever since and I am convinced that this is not a temporary phenomenon. Digitisation is all about data, which means that data protection and data security will naturally continue to be a key concern for businesses as well as society and individuals. The need for advice in this respect will continue to increase at a fast pace. However, effective and pragmatic legal advice in this area requires combined specialist know-how – not just in data protection, but in all major areas of law relevant for the respective client’s business. 

In your opinion, how will covid-19 affect your practice? 

We have not experienced any decrease of demand for advice in our practice – on the contrary. Covid-19 will give the ongoing digitisation process an additional boost, insofar as the lockdown situation forced many clients to integrate digital work streams and procedures into their daily business lives. In addition, digital business, in particular e-commerce, has experienced impressive growth rates since the beginning of the crisis. This all results in increased and interesting work for our practice.

Global Leader

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is an “excellent lawyer”, distinguished among peers for his in-depth knowledge of data privacy regulation.  

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Data - Data Security 2021

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is an "extremely solution-oriented practitioner who strives for the best possible outcome for his clients even in the most complex environments". 

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is a standout name in the market with significant experience representing Swiss and international clients on matters surrounding e-commerce and data protection. 

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Data - Telecoms & Media 2021

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is a well-respected data lawyer commended for his “strong and committed” approach to telecoms issues.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

Franchise 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Lukas Bühlmann is identified by sources as a highly respected practitioner in the Swiss market, well versed in franchise matters pertaining to the luxury goods, retail and media sectors.

Biography

Lukas Bühlmann is partner and head of the firm’s digital, data privacy and e-commerce group. He advises and represents clients in the legal structuring of digital business concepts, regulatory proceedings and civil litigation. He has wide-ranging experience in assisting with contractual and regulatory implementation of cross-border transactions and business concepts in the digital economy.

Lukas Bühlmann chairs the firm’s ICT practice group comprising lawyers from the firm’s Zurich, Geneva and Brussels offices. He leads the firm’s e-commerce task force that exchanges and develops know-how within the firm and its network of partner firms. Lukas Bühlmann has particular experience in the sectors of luxury goods, new technology, advertising, media and retail. He is fluent in German, English and French.
Lukas Bühlmann is a member of the IBA (past chair of the product law and advertising committee) as well as ITechLaw.

He serves as a board member of the Swiss Direct Marketing Association responsible for regulation, self-regulation and data protection, legal counsel to the Swiss Distant Selling Association as well as media expert with the Swiss Commission for Fair Advertising. Since its launch in 2012, Lukas has been a member of the jury of the Swiss E-Commerce Award.

Lukas Bühlmann is an author of numerous publications in the field of digital legal matters as well as the editor of one of the leading Swiss online blogs and journals on legal issues in digital business (www.mll-news.com). He regularly speaks at local and international conferences on legal issues within his areas of expertise. He has been listed in Who’s Who Legal: TMTWho’s Who Legal: Franchise as well as Who's Who Legal: Product Liability Defence for several years in a row.

National Leader

WWL Ranking: Recommended
WWL Ranking: Recommended
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