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Thought Leaders

Thought Leaders

Thought Leader

Global Leader

Trademarks 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Jürg Simon is a leading light in the Swiss market and is widely endorsed for his expertise in trademark and privacy law.

Biography

Professor Dr Jürg Simon is considered a leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work) with a particular focus in trademark and privacy law. He has vast experience as counsel in trademark, unfair competition, copyright and patent litigation, as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring and IP securitisation). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and partner in an IP boutique firm.

Jürg Simon teaches intellectual property law at, among others, the University of St Gallen, the Swiss Intellectual Property Institute and the Università LUISS Guido Carli in Rome. He published on a wide range of intellectual property and competition topics. He is the past and acting president of two consorzio in the Swiss dairy industry, and a member of the board of directors of IP-intensive companies.

Admitted to the Berne Bar (1987), Jürg Simon worked for the Swiss Federal Office of Justice (1987) before completing his doctoral thesis at the University of Bern (1990) and obtaining an executive master’s degree in European and international business law from the University of St Gallen (1997). He joined Lenz & Staehelin as a partner in 2005. He speaks German, English and French.

Jürg Simon is a member of all relevant national and international professional organisations in the field.

Lenz & Staehelin is one of the largest Swiss law firms with over 200 lawyers, and offices in Geneva, Zurich and Lausanne. Lenz & Staehelin's scope of activities covers all areas of business law for Swiss and international clients.

National Leader

Switzerland - Trademarks 2021

Professional Biography

WWL Ranking: Recommended

WWL says

Jürg Simon is “the top trademark practitioner in Switzerland”. He is distinguished among peers for his “excellent trademark expertise”. 

Biography

Professor Dr Jürg Simon is considered a leading expert in intellectual property and related fields in Switzerland (forensic and non-forensic work) with a particular focus in trademark and privacy law. He has vast experience as counsel in trademark, unfair competition, copyright and patent litigation, as well as in all aspects of commercial transactions involving intellectual property rights (such as licensing, selective distribution, sponsoring and IP securitisation). Before joining Lenz & Staehelin, he was director at the Swiss Intellectual Property Institute and partner in an IP boutique firm.

Jürg Simon teaches intellectual property law at, among others, the University of St Gallen, the Swiss Intellectual Property Institute and the Università LUISS Guido Carli in Rome. He published on a wide range of intellectual property and competition topics. He is the past and acting president of two consorzio in the Swiss dairy industry, and a member of the board of directors of IP-intensive companies.

Admitted to the Berne Bar (1987), Jürg Simon worked for the Swiss Federal Office of Justice (1987) before completing his doctoral thesis at the University of Bern (1990) and obtaining an executive master’s degree in European and international business law from the University of St Gallen (1997). He joined Lenz & Staehelin as a partner in 2005. He speaks German, English and French.

Jürg Simon is a member of all relevant national and international professional organisations in the field.

Lenz & Staehelin is one of the largest Swiss law firms with over 200 lawyers, and offices in Geneva, Zurich and Lausanne. Lenz & Staehelin's scope of activities covers all areas of business law for Swiss and international clients.

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