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Who's Who Legal
Who's Who Legal

Global Leader

Franchise 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Jacob Ørskov Rasmussen is considered "an excellent franchise expert" by peers. He is "always available, has very good franchise knowledge, and gives strong business advice". 


Jacob Ørskov Rasmussen is a partner at Copenhagen-based Plesner Law Firm, one of the leading legal firms in Denmark. Jacob is head of Plesner's corporate, commercial and international trade team. 

Jacob has extensive experience in franchising, including the drafting and negotiation of franchise agreements; Danish and EU competition law related to franchising; and setting up franchise systems in Denmark. Jacob has been involved in franchise matters concerning such brands as Starbucks Coffee, Carl's Jr, KellyDeli (Sushi Daily), Pret A Manger, Joe & the Juice, Flying Tiger Copenhagen, Skousen, IWG (Regus, Spaces, HQ and Signature by Regus), Berlitz and Gucci.

Jacob has contributed to several international publications on franchising, including Getting The Deal Through: Franchise (2015) and The Franchise Law Review  (editions one to seven). Jacob has been designated by the International Distribution Institute ( as a country expert regarding franchising in Denmark.

Jacob is a member of the American Bar Association forum on franchising.

Jacob is an expert in relation to distribution and agency law, and he has years of experience in advising national, international and multinational clients within this legal field.

Jacob also provides legal advice on export control and trade sanctions, contract management, and compliance and legal risk management.

The automotive industry is one of Jacob's special areas of expertise and he also heads Plesner's automotive team. Jacob's clients include car factories, factory-owned and private car importers, and banks and financing companies.

In addition to being recognised by WWL, Jacob is also listed by The Legal 500 EMEA as a "recommended lawyer" in its commercial, corporate and M&A sections (2016, 2017 and 2020).

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