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Global Leader

Franchise 2019

Professional Biography

WWL Ranking: Recommended

WWL says

Jacob Ørskov Rasmussen is a go-to name in the international franchise market. His "very professional" manner is praised by peers who "highly recommend" him.


Jacob Ørskov Rasmussen is a partner at Copenhagen-based Plesner Law Firm, one of the leading legal firms in Denmark. Jacob is head of Plesner's franchise and commercial contracts teams.

Jacob has extensive experience in franchising, including the drafting and negotiation of franchise agreements; Danish and EU competition law related to franchising; and setting up franchise systems in Denmark. Jacob has been involved in franchise matters concerning such brands as Starbucks Coffee, Carl's Jr, KellyDeli (Sushi Daily), Pret A Manger, Joe & the Juice, Flying Tiger Copenhagen and Gucci.

Jacob has contributed to several international publications on franchising, including Getting The Deal Through: Franchise (2015) and The Franchise Law Review  (editions one to six). Jacob has been designated by the International Distribution Institute (idiproject.com) as a country expert regarding franchising in Denmark.

Jacob is a member of the American Bar Association forum on franchising.

Jacob is an expert in relation to distribution and agency law, and he has years of experience in advising national, international and multinational clients within this legal field. 

Jacob also provides legal advice on export control and trade sanctions, contract management, and compliance and legal risk management.

The automotive industry is one of Jacob's special areas of expertise and he heads Plesner's automotive team. Jacob's clients include car factories, factory-owned and private car importers, and banks and financing companies.

In addition to being recognised by Who's Who Legal, Jacob is also listed by The Legal 500 EMEA as a "recommended lawyer" in its commercial, corporate and M&A sections (2017).

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