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Future Leaders

Future Leaders

Future Leader

WWL Ranking: Future Leader

WWL says

Iona McCall provides “sound and thorough analysis which demonstrates a strong command of the underlying detail”.  

Peers and clients say:

"Iona is an excellent down-to-earth economist that does not blind you with economist science."

"Ms McCall is easy to understand, very well presented, trustworthy and totally reliable."

Biography

Iona is a competition economist with 17 years of experience advising clients on competition and regulatory matters. She has an established reputation for delivering rigorous economic analysis for clients, in particular with respect to anti-competitive agreements, abuse of dominance infringements, and associated private damages claims. In 2019, Iona was named by Who’s Who Legal as a "Future Leader" in the field of competition economics for her "sound and thorough analysis, which demonstrates command of the underlying detail" and for providing clients with "reliability, trustworthiness and gravitas" in their matters.

Iona has acted for the UK, EC, Dutch and French competition authorities, as well as lawyers and businesses, on antitrust matters across a range of sectors including transport, financial services, healthcare and pharmaceuticals. Iona has wide experience estimating damages in the context of both group claims and class actions. Recent cases include trucks, forex, and automotive bearings. Iona has also advised clients in complex market investigations including secondary ticketing, credit reference agencies and loan syndication.

Iona holds an MSc in economics from the London School of Economics and a First Class BSc in economics and french from the University of Birmingham. Iona also spent a year studying economics at the Sorbonne in Paris. She is an active member of the British Institute of International and Comparative Law and she has written and spoken widely on competition and litigation matters.

WWL Ranking: Future Leader

WWL says

Iona McCall is commended as a “down-to-earth economist who does not blind you with economist science”, and earns praise for her “superb communication skills”.

Biography

Iona is a competition economist with 17 years of experience advising clients on competition and regulatory matters. She has an established reputation for delivering rigorous economic analysis for clients, in particular with respect to anti-competitive agreements, abuse of dominance infringements, and associated private damages claims. In 2019, Iona was named by Who’s Who Legal as a "Future Leader" in the field of competition economics for her "sound and thorough analysis, which demonstrates command of the underlying detail" and for providing clients with "reliability, trustworthiness and gravitas" in their matters.

Iona has acted for the UK, EC, Dutch and French competition authorities, as well as lawyers and businesses, on antitrust matters across a range of sectors including transport, financial services, healthcare and pharmaceuticals. Iona has wide experience estimating damages in the context of both group claims and class actions. Recent cases include trucks, forex, and automotive bearings. Iona has also advised clients in complex market investigations including secondary ticketing, credit reference agencies and loan syndication.

Iona holds an MSc in economics from the London School of Economics and a First Class BSc in economics and french from the University of Birmingham. Iona also spent a year studying economics at the Sorbonne in Paris. She is an active member of the British Institute of International and Comparative Law and she has written and spoken widely on competition and litigation matters.

WWL Ranking: Future Leader
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