Editha Hechanova is a standout practitioner in the non-contentious aspects of sophisticated trademark work, supporting clients through brand valuation, registration and management.
Editha R Hechanova leads the Hechanova Group’s intellectual property law practice. She is president/CEO of Hechanova & Co, Inc, an intellectual property consulting firm that falls under the Hechanova Group umbrella, and handles trademark and patent prosecution, copyright and domain name registrations, product registration, management, valuation, searches, and other non-contentious aspects of intellectual property. The contentious IP practice is handled by the Group’s other member firm, Hechanova Bugay Vilchez & Andaya-Racadio Law Offices, which specialises in enforcement, litigation, alternative dispute resolution, licensing, corporate, immigration law and taxation.
Editha graduated from the University of the East with a business degree, majoring in accounting, magna cum laude. She is a certified public accountant. She obtained her law degree from the Ateneo de Manila University and a certificate in strategic business economics from the University of Asia and the Pacific.
Editha is an accredited mediator of the Court of Appeals, and of the Intellectual Property Office of the Philippines (IPOHL) and the World Intellectual Property Organization (WIPO); she is also an arbitrator. She is a certified patent valuation analyst (CPVA) of the Business Development Academy, based in New Jersey, USA. She passed the patent agent qualifying examination (PAQE) in 2008, conducted by the IPOPHL, and is currently the president of the Association of PAQE Professionals, Inc consisting of PAQE passers.
She has been cited as a Leading Lawyer in the field of intellectual property law in the Philippines by AsiaLaw magazine (2002–2018), and as an IP Star by Managing Intellectual Property. She is also recommended in WWL: Trademarks (2002–2018). The law firm Hechanova Bugay Vilchez & Andaya-Racadio was the 2017 winner of the Asia IP trademarks award.