Carmen De la Cruz is a big name in the Swiss market. Sources say she is “very well connected" and "knows a lot about the industry and the telecoms area”.
Carmen De la Cruz, Attorney-at-Law & Notary Public, is founder and Partner at de la cruz beranek Attorneys at Law Ltd, a corporate law firm specialised in IT, information and communication law. She advises her clients in the fields of data privacy, artificial intelligence, licensing, emerging technologies, outsourcing etc. Carmen graduated at the University of Fribourg (CH) and holds a Federal degree in IT & Economics and a degree as IT Security Expert of the German Federal Office for Information Security.
What do clients look for when selecting a data lawyer?
Clients look for experience in the fields of data privacy but also knowledge on business processes and ability to successfully implement the requirements according to business needs. Legal knowledge of the local requirements as such is a prerequisite that clients expect to be given. International experience and know how are very often needed from a client perspective as well.
What is the most interesting case you have been a part of to date?
To be able to support clients in data breaches situations has been a very challenging and interesting experience. In an international environment this led to difficult legal questions but also made it necessary to act quickly as well as collaborate with authorities and third parties.
How does your educational background in IT economics and security enhance your practice?
Data privacy is directly linked to data security, business processes and economics. Education in IT and economics has helped me over the last years to understand and resolve problems more accurately with the necessary business focus to get the best result for the customer.
What advantages would you say accompany multilingualism in your profession?
International clients doing business in Switzerland or elsewhere act in a multinational environment. To be able to support the client best, different languages help to get closer to clients, employees, etc. and resolve issues more precisely.
What has covid-19 changed for your practice and your clients’ data programmes?
Discussions of clients on data privacy related to covid-19 have been very much related on sensitive personal data and decentralised mobile solutions (tracking apps). Companies need to be compliant and adapt their processes in a compliant way but also focus to enable business nevertheless. Therefore, the focus of the clients depends on the business and compliant data privacy measures to protect employees and customers enabling at the same time business.
How important is being an active member in technology-related practice groups when it comes to staying on top of the latest developments in the field?
The developments are significant and fast. It is important to be able to exchange views, get informed and trained on latest changes and practice groups are part of the daily education needed to serve clients best.
What advice would you give to someone looking to start their own firm?
To start legal business means – as any other start-up phase of a business – to put energy and focus on clients, their needs and networking activities. It needs a lot of efforts and time to be successful.
What would you like to achieve that you have not yet accomplished?
The aim is to grow and be able to work with clients who are passionate about their technical products and services. To be able to be part of projects on emerging technologies, to get familiar with technical challenges and related legal issues and help to resolve them is one my aims. To live passion for technology and help to go further on related legal challenges have always pushed me to do more, to support and to learn and share this experience with my clients.