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Bruce Lyons

Bruce Lyons

KPMG LLP15 Canada SquareLondonEnglandE14 5GL

Global Leader

Competition - Economists 2019

Professional Biography

WWL Ranking: Thought Leader

WWL says

Bruce Lyons draws widespread praise from international peers who consider him a go-to name for competition litigation, merger issues and investigations.


Bruce Lyons is professor of economics at the University of East Anglia, a member of the Centre for Competition Policy and an academic adviser to KPMG Economics. He was until recently a long-standing member of the Economic Advisory Group for Competition Policy to the European Commission. He was formerly editor of Journal of Industrial Economics, associate editor of Economica, and a part-time member of the UK Competition Commission (2002–11).

Bruce has advised on a number of competition cases in conjunction with KPMG Economics, including the private healthcare, retail banking market and energy market investigations by the UK Competition and Markets Authority. He has also advised on UK and EU merger cases, unilateral conducts cases, including in digital markets, and follow-on damages litigation.

Bruce has conducted extensive research and advised a number of authorities and parties on competition issues both at the national and EU level. Bruce is a co-author of a number of books in the field of competition economics and policy, including Behavioural Economics in Competition and Consumer Policy (2013), Cases in European Competition Policy: The Economic Analysis (2009), Mergers and Merger Remedies in the EU: Assessing the Consequences for Competition (2007) and Merger Control in the UK (2005). Bruce was also co-editor of a special issue on state aid in the Journal of Industry, Trade and Competition (2013).

Bruce's current academic research focuses on the economics of market structure, unfair consumer price discrimination and the economic analysis of competition policy.

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