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Who's Who Legal
Who's Who Legal
Thought Leaders

Thought Leaders

Thought Leader

WWL Ranking: Thought Leader

WWL says

 Borislav Boyanov is a star name in the Bulgarian market, widely praised by peers across Europe thanks to his skill in corporate matters.

Questions & Answers

Borislav is the founder and managing partner of Boyanov & Co, and the founder and co-chair of SEE Legal Group. He specialises in FDI, M&A, banking and public affairs. Being a highly respected figure in SEE legal market, Borislav is recognised for his work in foreign investment. He has played an instrumental role in many landmark transactions in Bulgaria. Borislav’s activity is dedicated to promoting the rule of law and improving the business climate in both Bulgaria and Southeast Europe.

What inspired you to pursue a legal career? 

The importance of the legal profession as one of the main pillars of society. There are many opportunities for lawyers to provide a significant contribution to justice, business, culture and the well-being of people.

What do clients look for in an effective M&A lawyer? 

The ability to find effective workable solutions, with excellent business knowledge and thinking.

What impact has covid-19 had on your practice?

Covid-19 gives us the opportunity to work more hours (from home), makes what the real personal and professional values are clearer, and gives us the opportunity to redesign business models and procedures, and to accelerate a real transformation (not only digital).

In what ways will covid-19 create ramifications for distressed M&A? 

Many business sectors are going to be affected and damaged. As a result, there will be many distressed assets for sale and acquisition. Many companies are keeping cash and waiting for opportunities.

Why did you decide to set up your own firm? 

Thirty years ago, there were no law firms in Bulgaria. We were among the first to set up a law firm in Bulgaria. We have studied models in the US and Europe but have also taken the local conditions into account.

What impact will the growing emphasis on technology and digitalisation have on the M&A field? 

The transactions will become faster and more precise, with opportunities to do transactions remotely.

As the head of your firm, what are your main priorities for the firm’s development over the next few years? 

To make it a better organised structure, with broad usage of technologies and a strong focus on human capital.

What advice would you give to younger practitioners hoping to one day be in your position? 

To think quickly, to have a strategy and then to work hard for its implementation, with maximum quality, speed and effectiveness. To develop special relations with the clients who have to be served in the best possible way. With these elements no compromises are allowed.

Global Leader

WWL Ranking: Recommended
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