ao link
Who's Who Legal
Who's Who Legal
Thought Leaders

Thought Leaders

Thought Leader

WWL Ranking: Thought Leader

Global Leader

Competition - Economists 2020

Professional Biography

WWL Ranking: Recommended

WWL says

Bernardo Gouthier Macedo is “very good for conducting negotiations with authorities”, say impressed sources.


Bernardo Gouthier Macedo (PhD in economics, University of Campinas) is a founding partner of LCA, the largest Brazilian economic consultancy. Established in 1995, LCA has four practices (competition economics, macroeconomics, market intelligence, and investment and corporate finance), and a team of 80 dedicated economists.

Mr Macedo heads LCA's competition economics practice, a national leader covering antitrust, regulation, trade defence, private litigation, arbitration, tax, financial economics, among others. The practice has a team of 23 highly qualified and dedicated economists.

Mr Macedo has extensive experience in the institutional environment and the requirements of regulatory authorities, besides lasting board-level collaborative relationships with key companies of the Brazilian economy and abroad. He has provided expert opinion and consulting services to many investigations concerning anticompetitive practices, and took part in the most complex Brazilian merger cases to date.

Mr Macedo and his team at LCA have been very active in multijurisdictional deals and global probes. LCA's team, led by WWL Thought Leader Silvia Fagá de Almeida, advised Google in the search engine probe - that, after seven years, was closed last year in a thrilling split decision, that demanded the President's casting vote. Last year also, Mr Macedo’s team advised Disney in its acquisition of Fox, and Itaú Unibanco, Brazil’s largest bank, in its association with Ticket, from Edenred group, by means of a minority shareholding acquisition – both cleared after high profile proceedings. These three cases have been shortlisted to this year GCR Awards. Indeed, several cases in which LCA has led economic support have been shortlisted to GCR Awards – most notably in 2015 when the Kroton-Anhanguera deal, in the education industry, won the GCR Merger of the Year, Americas Award.

More recently, amongst many others, Mr Macedo led the economic support that helped clearing without any remedies Natura`s acquisition of Avon – which turned Brazilian Natura the world`s fourth largest pure-play beauty company.

Mr Macedo is active at IBRAC, Brazil's main professional body for competition practitioners, and non-governmental adviser to the International Competition Network. He was also an adviser to the finance minister in 2003.

National Leader

WWL Ranking: Recommended
Law Business Research
Law Business Research Ltd
Meridian House, 34-35 Farringdon Street
London EC4A 4HL, UK
© Law Business Research Ltd 1998-2021. All rights reserved.
Company No.: 03281866