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Global Leader

Franchise 2020

Professional Biography

WWL Ranking: Global Elite Thought Leader

WWL says

Anders Fernlund is lauded by peers as “a commercially oriented, excellent practitioner” who is “well known in Sweden as a great franchise lawyer and for having a good network in the industry”.


Anders Fernlund is the most experienced franchise lawyer in Sweden with over 35 years of service as legal counsel to most of the leading domestic and international franchise networks operating in Scandinavia.  On the international arena Anders can help adapting franchise systems and their legal documents to comply with EU law and national mandatory rules of the target country.

After studies in the USA, Anders attended Law school at the Stockholm University and later the Stockholm School of Economics and holds both a law degree (LL.M.) and a business degree (M.B.A.).  After years of practise, Anders returned to Law school and earned a Ph.D. on his dissertation Franchising – Friction between transnational business models and national legislation (2018). With one foot still in Academia, Anders is a part time visiting researcher at the Stockholm Centre for Commercial Law.

The focus for Anders is, however, still serving as legal counsel for franchise clients. He is the head of the Franchise and Distribution Team at ASTRA Law firm in Stockholm. ASTRA Law is a full-service business law firm with expertise in all fields necessary for business clients. Anders is also still engaged in the Swedish Franchise Association, where he is an Honorary Member after years of being the chair. He is also the Honorary President of the distinguished association Euro Franchise Lawyers. Anders is not a litigator but serves as mediator, arbitrator, or expert witness in franchise disputes.

Anders has published many books and articles on franchising and franchise law and is an appreciated speaker and lecturer at seminars and at universities.

National Leader

WWL Ranking: Recommended
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