Leading online video advertising company ScanScout has appointed Adam Lichstein to the newly created position of senior vice president of operations and general counsel.
He will focus on managing client services, ad operations and finance in addition to driving legal and regulatory efforts.
Lichstein boasts over 10 years of experience working with technology and media companies.
He arrives from mobile promotions company ShopText, where he served as chief operating officer. Prior to ShopText, he was general counsel and head of corporate development at behavioural targeting company MeMedia.
CEO of ScanScout Bill Day, who has previously worked with Lichstein, says: “Adam has a long track record of success in building and transforming businesses as well as managing business affairs.”
Lichstein began his career as an associate at international law firm Morrison & Foerster LLP.