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Pedro Bhering

Pedro Bhering
Office:
Avenida Rio Branco 103
11th (Reception) and 12th Floors
20040-004
City:
Rio de Janeiro
Country:
Brazil
Tel:
+55 21 2221 3757
Fax:
+55 21 2224 7169

Biographies:

Who's Who Legal Trademarks: Lawyers

Pedro Bhering has over 35 years’ solid experience dealing with multinational corporations from the US, Europe, Asia and Latin America in all issues regarding intellectual property. In this regard, he is familiar with American and European legislation. He is the founding partner of Bhering Advogados and specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting and civil litigation. Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long-lasting professional relationships with Bhering Advogados.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, including several legal books published by Aspatore; chapters of Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through; and articles in the Valor Econômico and Jornal do Commércio newspapers.

Mr Bhering is recommended as a leading lawyer by a number or reputable national and international publications.

Mr Bhering is a member of the Brazilian Bar Association  (Rio de Janeiro, São Paulo and Curitiba chapters); the Brazilian Association of Intellectual Property Agents; the Brazilian Association of Intellectual Property; the Inter-American Association of Intellectual Property; the International Trademark Association; the International Association for the Protection of Intellectual Property; and the Licensing Executives Society.

WWL says: Pedro Bhering is a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters.

This biography is an extract from Who's Who Legal: Trademarks which can be purchased from our Shop.

Who's Who Legal Brazil - Trademarks

Pedro Bhering has over 35 years’ solid experience dealing with multinational corporations from the US, Europe, Asia and Latin America in all issues regarding intellectual property. In this regard, he is familiar with American and European legislation. He is the founding partner of Bhering Advogados and specialises in trademarks, licensing and technology transfer, copyright and neighbouring rights, enforcement against unfair competition and counterfeiting and civil litigation. Mr Bhering is also responsible for the strategic management of the firm, as well as for the construction, consolidation, maintenance and expansion of an international network of associated law firms that maintain long-lasting professional relationships with Bhering Advogados.

Mr Bhering is the author of several articles on intellectual property in specialist national and foreign journals and reviews, including several legal books published by Aspatore; chapters of Managing Intellectual PropertyWorld Trademark ReviewWorld Intellectual Property ReviewGetting the Deal Through; and articles in the Valor Econômico and Jornal do Commércio newspapers.

Mr Bhering is recommended as a leading lawyer by a number or reputable national and international publications.

Mr Bhering is a member of the Brazilian Bar Association (Rio de Janeiro, São Paulo and Curitiba chapters); the Brazilian Association of Intellectual Property Agents (ABAPI); the Brazilian Association of Intellectual Property (ABPI); the Inter-American Association of Intellectual Property (ASIPI); the International Trademark Association (INTA);; the International Association for the Protection of Intellectual Property (AIPPI); and the Licensing Executives Society (LES).

WWL says: Pedro Bhering is “a charming professional, easily available, sensitive to the business, and always ready to understand client’s concerns, to explore options and to find solutions.”

This biography is an extract from Who's Who Legal: Brazil which can be purchased from our Shop.

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