Strategic Research Sponsor of the American Bar Association's Section of International Law

Luisa Affuso

Luisa Affuso
7 More London Riverside
+44 20 7212 1832


Who's Who Legal Competition: Economists

Dr Luisa Affuso leads the competition economics and disputes practice within PwC's economic consulting group in London. She has 20 years’ economic consulting experience specialising in competition policy, with particular expertise in the application of economics and econometrics to complex merger, antitrust and damages quantification questions.

Luisa has advised on a large number of merger transactions, abuse of dominance and restrictive horizontal and vertical agreements before several competition authorities including the European Commission, the Italian, UK, Indian, South African and Singaporean authorities. Her merger experience includes national as well as EU merger investigations, and spans a large number of sectors.  Luisa's antitrust experience includes several abuse of dominance cases such as margin squeeze in telecoms; loyalty rebates in air transport; foreclosure of online markets; tying and bundling; and numerous cartels.

Luisa has acted as an expert witness on the assessment of damages in high-profile antitrust litigation in front of various courts and tribunals. She has written expert reports and testified in court on the quantification of damages, and her expert testimony has been widely praised.

In addition to mergers, antitrust, and damages litigation cases, Luisa has advised clients on market studies and investigations by sector regulators as well as competition authorities, and on state aid in several sectors.

Luisa holds a PhD and an MSc in economics from the University of Warwick. Before entering consulting she held academic positions at the London Business School and the University of Cambridge, where she was fellow and director of studies in economics at Robinson College.

WWL says: Highly rated economist Luisa Affuso is praised for her “rigorous yet well-presented and accessible analysis”.

This biography is an extract from Who's Who Legal: Competition which can be purchased from our Shop.

Other Practice Areas:

Follow us on LinkedIn

Practice Areas


Browse Firms

Search Firms

The Who's Who Legal 100


News & Features

Special Reports



About Us

It is not possible to buy entry into any Who's Who Legal publication

Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.

Copyright © 2018 Law Business Research Ltd. All rights reserved. |

87 Lancaster Road, London, W11 1QQ, UK | Tel: +44 20 7908 1180 / Fax: +44 207 229 6910 |

Law Business Research Ltd

87 Lancaster Road, London
W11 1QQ, UK