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Bernardo Gouthier Macedo

Bernardo Gouthier Macedo
Rua Desembargador Paulo Passaláqua, 308
São Paulo
+55 11 3879 3700
+55 11 3879 3737


Who's Who Legal Brazil - Competition Economists

Bernardo Gouthier Macedo (PhD in economics, University of Campinas) is a founding partner of LCA, the largest Brazilian economic consultancy. Established in 1995, LCA has four practices (competition economics, macroeconomics, market intelligence, and investment and corporate finance), and a team of more than 100 dedicated economists.

Mr Macedo heads LCA's competition economics practice, a national leader covering antitrust, regulation, trade defence, private litigation, arbitration, tax, financial economics, among others. The practice has a team of some 20 highly qualified and dedicated economists.

Mr Macedo has extensive experience in the institutional environment and the requirements of regulatory authorities, besides lasting board-level collaborative relationships with key companies of the Brazilian economy and abroad. He has provided expert opinion and consulting services to many investigations concerning anticompetitive practices, and took part in the most complex Brazilian merger cases to date, in sectors such as banking (Bradesco/HSBC); TV broadcast (SBT/Record/RedeTV JV); consumer goods (Reckitt Besigner/Hypermarcas); beer (AB-Inbev); petrochemicals (Braskem); pulp and paper (Suzano/Ripasa), e-commerce (Americanas/Submarino), retail (Pão de Açúcar (Casino)/Ponto Frio/Casas Bahia); steel (CSN/Usiminas); pharmaceuticals (Sanofi-Aventis/Medley, Novartis/Alcon), fuel distribution (Shell/Cosan), fertilizers (Yara/Bunge), etc.

Mr Macedo was in charge of the successful Brasil Foods (Sadia/Perdigão) landmark clearance agreement, among others. Three high profile cases have been nominated for GCR’s Award – Merger of the Year, Americas: in the cement industry, Camargo Correa/ Cimpor, creating Intercement (2013); Oxiteno/American Chemical (2014); and leading education firm Kroton in the Kroton/Anhanguera merger, which won GCR’s Award in 2015.

Mr Macedo is an officer in charge of economic issues at IBRAC, Brazil's main professional body for competition practitioners, and non-governmental adviser to the International Competition Network. He was also an adviser to the finance minister in 2003.

WWL says: Macedo is “easy to work with on cases, as well as rigorous and perceptive in his analysis”.

This biography is an extract from Who's Who Legal: Brazil which can be purchased from our Shop.

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