Todd J Friedbacher helps clients manage the risk of doing business across borders by leveraging the powerful market access and enforcement tools provided by the World Trade Organization (WTO) treaty and the hundreds of other bilateral and regional trade agreements in place worldwide. Putting these tools to work, Todd has helped clients successfully address critical trade and regulatory barriers impacting their ability to move, sell and protect goods, services and intellectual property across borders.
Todd co-founded the firm’s Geneva office in 2000, and in 2015 was elected to the firm’s executive committee. He is a recognised leader in international trade and WTO law, having represented clients in more than 50 distinct dispute settlement proceedings before the WTO in his 20 years of practice. In that role, he has represented commercial stakeholders and governments, complainants, respondents and third parties in all phases of WTO dispute settlement, including pre-dispute consultations and formulation of litigation strategies, original and compliance proceedings before WTO panels and the Appellate Body, and retaliation proceedings before WTO arbitrators. His experience spans disputes under virtually all of the WTO agreements, concerning cross-border trade in goods and services, tax and regulatory measures, intellectual property, government procurement, sanitary and phyto-sanitary measures, agriculture, customs valuation, anti-dumping and subsidies.
In addition to representing clients in dispute settlement, Todd has also assisted governments and commercial stakeholders in high-stakes negotiations on changes to international trade and investment rules. He provides advice and support to stakeholders in WTO accession negotiations, as well as in the negotiation of bilateral and regional trade agreements.
WWL says: “Friedbacher's combination of legal excellence and economic expertise is at the very top end of the market.”
This biography is an extract from Who's Who Legal: Trade & Customs which can be purchased from our Shop.