By Cynthia Rowden, Bereskin & Parr
Canada is in the midst of a whirlwind of legislative activity centred around trademark and brand protection. Brand owners should ensure that they are not only taking advantage of new options to protect their marks in Canada, but that they do not miss opportunities or requirements expected in the next couple of years.
Who’s Who Legal has brought together John Hackett of AJ Park, Patricia McGovern of DFMG and Maximilian Kinkeldey of Grünecker to discuss key issues facing trademark lawyers and their clients today.
The push to harmonise both the substantive and procedural aspects of European intellectual property laws and to create pan-European rights gathers ever-increasing momentum. New initiatives in the areas of patent, copyright and trade secrets push the boundaries ever further, but in trademark law progress is well ahead of the pack.
Our latest research into the global trademark legal marketplace reveals a total of almost 1,000 listings from 579 law firms across 82 countries.
In this section, we highlight the law firms that stand out in the market, as well as the most highly regarded individuals across the major jurisdictions in our research.
For the second time we take a look at the legal professionals qualified to advise on the protection and enforcement of trademark rights. In this section, we highlight the firms that stand out, as well as the most highly regarded attorneys in the market.
The individuals focus on filing and prosecuting applications to register trademarks, as well as advising on the use and registration of trademarks; handling trademark oppositions, revocations, invalidations and assignments; carrying out searches; and advising on trademarks infringement matters. In total, we select over 200 leading trademark attorneys.
In today’s highly competitive and global business environment, IP portfolio management has become increasingly important, complex and multifaceted. Companies are more aware that commercial expansion needs to be closely aligned to IP strategy, to ensure that a brand is protected when moving into a new jurisdiction or beyond its traditional commercial base. Meanwhile, the fast pace of technological and industry developments means that trademark law is constantly evolving, demanding sophisticated counsel to secure and even extend protection to a brand. What follows is a snapshot of the key trends that have been discussed with respondents during the research process and their implications on the practice of trademark law.
Our 11th Trademarks edition is more comprehensive than any of its predecessors, listing 911 lawyers from 473 firms across 82 countries.
For the first time we recognise the world’s leading trademark attorneys, who advise clients on a diverse range of issues and act on their behalf in dealing with the registration authorities in the UK, the EU and overseas.
For companies around the world the successful protection and monetisation of their trademarks is a major priority, and lawyers in the field are more sought-after than ever as clients seek advice on domestic and international agreements that can maximise their revenue from intellectual property rights via franchising, licensing or hybrid structures.
This year, 808 lawyers from 473 firms are recognised, with New York specialists Fross Zelnick Lehrman & Zissu once again leading our research. Bird & Bird follows closely behind and Baker & McKenzie, Hogan Lovells and Rouse all perform strongly.
We also recognise the most highly regarded practitioners in the world across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
With the benefit of over 17 years of research and tens of thousands of votes from clients and private practitioners, Who’s Who Legal takes a closer look at developing trends in worldwide trademark law
Leading IP specialist firm Fross Zelnick Lehrman & Zissu once again achieves the highest number of listings in this publication, with 17 of its “first-class” lawyers featured. Following close behind is "international heavyweight" Bird & Bird, which fields 15 individuals, six of whom hail from its London office. Baker & McKenzie earns an impressive 12 listings this year, with practitioners from 10 of its offices recognised. IP specialist firm Rouse Legal boasts the inclusion of 11 of its lawyers, followed by "global giant" Hogan Lovells with 10.
In this section we single out the eight best-represented firms and the 10 most highly regarded individuals in our research overall.
“This is perhaps one of the most interesting times to be a trademarks lawyer,” one source stated, and the reports we have received from around the world concur. Scientific and technological advancements mean the market is both rapidly developing and challenging, and while there is more competition in the market, the work is more complex and time-consuming.
In this section we take a closer look at trends and developments in the trademarks area and how they are impacting on practitioners in different jurisdictions.
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Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.