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Roundtable: Franchise 2012

The International Who’s Who of Franchise Lawyers has brought together three of the leading practitioners in the world to discuss key issues facing lawyers today. They discuss the legislative developments in their jurisdictions, the evolution of the franchise bar, difficulties in market activity and the potential conflict of interest created by cross-representation.

Brazil in Brief

Who’s Who Legal: Brazil 2012 recognises 506 lawyers, an increase of 13 inclusions from our 2011 edition, and encompasses 31 practice areas, including asset recovery for the first time. Brazil is experiencing an impressive period of economic expansion and development: foreign direct investment and stable government administration has fuelled an expectation of $10 billion in foreign input by the end of this year – up from $6.6 billion in 2011. Industries benefiting from the financial injection include natural resources and infrastructure, resulting in more corporate ventures involving international entities and consequently more antitrust issues and disputes arising. As the biggest economy in Latin America, Brazil boasts the largest and most dynamic legal market in the region, and contributors expect this trend to continue for many years. Click here to view the results of our research.

The Impact Of EU And WTO Dispute Settlement On EU Trade Defence Actions: Towards a More Level Playing Field?


Philippe De Baere of Van Bael & Bellis in Brussels considers the recent legal developments at WTO and EU level relating to Chinese exporting producers and similar non-market economy countries and how they will impact individual treatment, market economy treatment and definition of the domestic industry.

Roundtable: Trade & Customs 2012

The International Who’s Who of Trade & Customs Lawyers has brought together four of the world’s leading practitioners to discuss key issues facing trade and customs lawyers today.

Leading Firms

Brazil is unique among emerging markets in its combination of natural, demographic and structural assets. Together, they create a ripe atmosphere for international business and finance that has naturally drawn the attention of global law firms, which have helped Brazil weather recent economic turmoil better than other countries. The importance of overseas interest is reflected in our research with a number of local firms enjoying associations and alliances with foreign outfits, such as Trench Rossi e Watanabe Advogados with Baker & McKenzie International, which is among the 10 highest-performing firms in our research. Pinheiro Neto Advogados emerges as the foremost domestic firm, boasting 47 inclusions in the research and it enjoys the accolade of being the only Brazilian firm in Who’s Who Legal 100, our list of the world’s top-performing firms. In 2013, lawyers expect to see the marketplace strengthened with more foreign firms entering the market to provide international law expertise, and competition to existing foreign firms, such as Jones Day, Cleary Gottlieb Steen & Hamilton LLP and Davis Polk & Wardwell LLP, who all opened offices in São Paulo last year. View the profiles of the leading law firms in 2012.

Practice Areas

This past year the Brazilian legal market has enjoyed a boost as the country prepares to host various sporting events in the next two years. We can identify a continuing trend in product development, corporate ventures, projects and dispute resolution in the country. Brazil’s complex labour regulations and flourishing arbitration and corporate litigation systems have generated strong practice expertise, which is recognised in our research. The M&A chapter is a testament to this with 40 inclusions, and the competition section lists 37 lawyers, followed by the arbitration chapter with 28 lawyers. The Brazilian legal market is changing along with its economy, and legal practice areas continue to go from strength to strength, with exceptional practitioners across an impressive 31 chapters. View the editorial analysis for all practice areas here.

Corporate Counsel Q&A: Brazil 2012


Who’s Who Legal interviews Luciana Amendola Imbriani Kreidel, legal coordinator at Accor Latin America, a rapidly expanding group that recently acquired Grupo Posadas and Mirvec's hotel groups, adding to their ownership of Sofitel, Novatel and Mercure, to bring their South American portofilo to over 200 hotels. She discusses the legal marketplace and growth in the hospitality industry in the Brazilian economy.

Corporate Counsel Q&A: Brazil 2012

Who’s Who Legal interviews Joel Rennó Jr, director of corporate finance at EBX Holdings, a multi-sectoral corporate group that includes oil and gas, iron ore mining, logistics, coal mining and equipment companies. He discusses the legal marketplace and growth in the Brazilian economy.

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It is not possible to buy entry into any Who's Who Legal publication

Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.

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W11 1QQ, UK