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Legal Marketplace Analysis

This year, 808 practitioners from 360 firms in 60 countries are selected as leaders in this field. Freshfields Bruckhaus Deringer leads our research, boasting an exceptionally strong pan-European presence. Following closely behind is Skadden Arps Slate Meagher & Flom whose New York office is especially well represented, and Baker & McKenzie also performs very strongly. We also single out the most highly regarded firms and individuals in Europe, North America, South America, Asia-Pacific and Africa.

Expert Witness Legal Marketplace Analysis

In this section, for the first time, we single out the leading corporate tax expert witnesses. We have selected 85 nominees from 28 countries who stand out for their expertise during tax trials when giving evidence on usual/acceptable tax practices, opinions, in-depth technical advice, explanations and fair valuation judgments on transfer pricing matters.

Research: Trends & Conclusions

The fallout from “tax shaming” has continued since our report in last year’s edition. Scrutiny over tax avoidance schemes now generates more than just public outcry; tangible effects on the legislation, development and practice of the global tax market are universally visible. The report on base erosion and profit-sharing (BEPS) produced by OECD in February last year is picking up speed and ambitious plans to re-regulate tax systems in jurisdictions multilaterally are being pursued with some force.

Research: Trends & Conclusions

With the benefit of over 17 years of research, encompassing tens of thousands of votes from clients and private practitioners, as well as hundreds of hours of interviews with legal professionals around the world, Who’s Who Legal offers an overview of the recent trends and developments in the global franchise legal market.

Legal Marketplace Analysis

In this edition of Who’s Who Legal: Franchise we recognise 388 practitioners from 241 firms as leading individuals in the world for franchise law. Several firms in particular stand out in our research due to the high number of listings they achieve, and we also single out the most highly regarded lawyers worldwide based on peer and corporate counsel reviews.

Trademarks Marketplace Analysis

In response to the huge backlog at the Brazilian Patent and Trademark Office, an electronic filing system was implemented in 2006 and it is expected to have reduced the trademark examination period from 18 months to nine months by January 2015. With the 2015 International Association for the Protection of Intellectual Property annual congress set to be held in Brazil, it is anticipated that the exposure this will provide will mark the country out as an IP centre of the future. We list 28 leading individuals in this chapter. 

Trade and Customs Marketplace Analysis

Brazilian trade policy has been at a standstill lately, due to the upcoming elections. However, 2013 saw the introduction of new anti-dumping legislation aimed at accelerating and formalising investigations. With the first cases drawing to a close, sources are eager to see the interpretation of the new rules. Twenty “outstanding” lawyers are selected for inclusion.

TMT Marketplace Analysis

Through large-scale investments, last year Brazil overtook China to become the seventh largest domestic IT industry in the world; it also comprises half of the Latin American IT sector alone. There are huge revenue opportunities in the telecoms market. According to Anatel, the industry regulator, there are 268 million handset users compared with 46 million a decade ago. By 2018, Brazilian mobile users are expected to increase to 350 million. With the country taking centre stage during the football World Cup and the Olympic Games, stakeholders are keen to invest in this area. This year we have identified 27 leading TMT lawyers.

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Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.

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