Brazil: Franchise 2018

This year 11 leading practitioners are highlighted for their exceptional skills handling a wide range of matters on behalf of franchisors and franchisees.

Most Highly Regarded
1. Luiz Henrique O do Amaral Dannemann Siemsen Advogados, Rio de Janeiro
2. Luciana Gonçalves Bassani Dannemann Siemsen Advogados, Rio de Janeiro

Dannemann Siemsen Advogados once again stands out as the leading firm in the franchise space, seeing four outstanding lawyers selected for inclusion.
Luiz Henrique do Amaral is a renowned figure in the market who is internationally recognised as an expert in franchise law. Sources consider him their “first port of call in Brazil” for handling complex negotiations. 
Luciana Gonçalves Bassani is a “very professional and knowledgeable” lawyer who sources warmly endorse for her top-tier franchising practice. She is highly regarded by clients, who praise her “quick mind and solutions-oriented approach”.
Cândida Ribeiro Caffé is “a top lawyer” in the international franchising arena, who impresses with her “very strategic mind”. She boasts considerable experience advising franchisors on complex IP issues arising out of transactions.
Sources describe Mariana Reis Abenza as a “very good lawyer” and applaud her for being “very responsive and clear in her advice” on franchising matters.

Natan Baril at Baril Advogados Associados is a “franchise law expert” who ranks among the very elite of practitioners in our research. He is “always available and very easy to communicate with” according to one impressed source, who compliments his “broad business vision”.

José Carlos Vaz e Dias of Vaz e Dias Advogados & Associados is “always up to date on IP matters” affecting franchisors. He wins praise for his “impressive academic prowess” and commercial approach.

Andrea Oricchio Kirsh at Viseu Advogados is “extremely good” according to sources, who praise her deep expertise in the franchising and distribution space. With more than 25 years’ experience, she is a long-standing fixture in the market.

Tatiana Campello at Demarest Advogados enjoys a fantastic reputation in the market as a franchise law specialist, and regularly assists international franchisors implement franchise systems in Brazil. Sources appreciate her “ability to really understand her client’s style and issues” and her “excellent delivery”.

The “brilliant” Valdir de Oliveira Rocha Filho of Veirano Advogados is “a favourite” among peers and clients alike who applaud his stellar work in the franchising space. He has a wealth of experience representing international brands such as Pfizer, Nokia and Reebok.

The “brilliant” Flávia Amaral at Neves Campos Flausino Amaral is “very well known” in the market and stands out for her “strength handling complex franchising contracts”.

Eduardo Turkienicz of Dias Carneiro Advogados leads the firm’s franchise and distribution practice and wins praise for his strong understanding of corporate issues affecting global franchises.

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Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.

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