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France: Trademarks 2016

The trademark industry in France is set to undergo significant changes in the next few months. In December 2015 the European Trademark reform was approved by the European Parliament, which commentators consider will bring “some of the most important reforms to EU trade mark laws since the introduction of the Community Trade Mark in 1996”. The new rules will strengthen both the national and European trademark systems by creating increased protection for rights holders and preserving freedom of expression. Both national and EU trademark registration procedures will be reformed, including the introduction of a new tailored fee structure, facilitating cheaper and easier trademark registration and protection. Against the backdrop of such changes our research highlights 34 practitioners and 15 trademark attorneys.

At Cousin & Associés Sandrine Bouvier-Ravon is described as “one of the best trademark lawyers in France”.  She is often in high demand and clients praise her “excellent attention to detail” and “creative approach” to complex matters. She is joined by Pierre Cousin, who is “widely recognised as a leading player” in the French market, with invaluable and wide-ranging knowledge. Alongside them Myriam Moatty is described as “sensational” by peers, who admire her expertise in trademark law and her litigation skills.

From Gide Loyrette Nouel, Grégoire Triet is recommended for his “tremendous understanding of trademark law” and for ensuring “a high level of practice”. Alongside him is Arnaud Michel, “an excellent negotiator”, whose “sharp mind” has earned him a number of peer recommendations. Similarly Emmanuel Larere is a “renowned specialist” in trademark disputes and contract negotiation, offering over 20 years’ experience representing leading brands in the luxury goods, sports apparel and fashion sectors.

Four firms also achieve a double listing. Richard Gilbey at Gilbey Legal leads the way in our research for his high-profile trademarks practice. With over 25 years’ experience, clients praise his “shrewd insights” into the clearance and protection of trademarks. Richard Metzger joins him as “a leading player”. His practice includes all non-contentious and contentious aspects of trademark law for French and international clients including large multinational corporations.

Dentons is home to Gérard Delile, a senior counsel at the firm, who is described as “a statesman-like figure in European trademark litigation”. Isabelle Leroux is held in high regard for her “first-rate practice” coordinating cross-border trademark disputes.

Cabinet Plasseraud boasts the “superb” Guylène Kiesel Le Cosquer whose “thorough and intelligent approach” is praised by clients. Didier Boulinguiez is recommended as an “exceptional practitioner”. His extensive experience of the chemical, food, cosmetics and pharmaceuticals industries has led him to be considered as “a go-to” for clients in these sectors.

Patrice de Candé at Cabinet de Candé et Blanchard has “a wealth of experience” and is considered “a senior figure” at the French trademark bar.

From Herbert Smith Freehills Alexandra Neri is a highly regarded and “internationally renowned” trademark lawyer, with a special focus on internet-related matters. Her high-profile clients include Google.

Emmanuel de Marcellus, from de Marcellus & Disser, is recommended for being “an innovative and dedicated practitioner”. Respondents also praise his “hands-on approach”. 

The “fantastic” Sylvie Benoliel-Claux is the founding partner of Benoliel Avocats and has “substantial experience” in the trademarks law. She impresses clients with her “vast and intricate knowledge” combined with “strong commercial acumen”.

Michel-Paul Escande from Cabinet Escande offers “first-class expertise”. He is particularly praised for his ability procedural expertise in trademark disputes.

Granrut Avocats is home to Richard Milchior, who is describes by clients and peers as “a thoroughly impressive lawyer”, extensively experienced in domestic and international, and contentious and non-contentious trademark matters.

Caroline Casalonga is the managing partner at Casalonga Avocats, with almost 20 experience of intellectual property law. Described as “one of the best in the country”, she advises major French and foreign companies particularly in the fields of electronics, mechanics, pharmacy and consumer goods.

From Hogan Lovells Marie-Aimée de Dampierre is praised for her “phenomenal level of skill” and “versatile thinking”. As managing partner and head of the iIntellectual property practice in the firm’s Paris office, she advises clients on domestic and international disputes and has a particular focus on trademark and design prosecution.

From Sodema Conseils Lionel Lapeyre features prominently in our research for his “exceptional client manner” and “adroit advice”.

Guillaume Marchais at Marchais & Associés is praised by peers for his “technical capabilities” and skills in court.

Hirsch & Associés is home to the “excellent” Marc-Roger Hirsch, who is recommended for his “fantastic work ethic and no-nonsense approach” in instances of trademark prosecution.

Bardehle Pagenberg boasts Rebecca Delorey, who has been described as “an amazingly gifted lawyer”. She advises clients in a broad range of industries, including automotives, electronics, food and beverages, fashion and sportswear, regarding their trademark portfolios.

The highly competent Franck Soutoul is co-founder of the firm Inlex Conseil. He has a particular specialism in trademark law, designs and domain names. 

At Law Office Kopacz, William Kopacz is recommended for his “knowledge of trademark law”. He has an impressive client list, having advised major multinational clients such as Microsoft, Visa, Porsche, Intel, Facebook and eBay.

From De Gaulle Fleurance & Associés, Julien Horn is described as “a leading light in trademark litigation”.

At Olswang Jean-Frédéric Gaultier is praised for “his thoughtful and insightful advice”. He has a particular focus on trademark litigation.

At Armengaud & Guerlain, the “excellent” Catherine Mateu advises a range of clients from local start-ups to multinational corporations in the management of their trademark portfolios.

Sarah Bailey from Simmons & Simmons is highly recommended for her longstanding expertise in trademark prosecution. She is known as “a creative strategist”.

Charles De Haas, co-founder and partner of Passa Guillot de Haas, has over 30 years’ experience in trademarks. He represents clients in both civil and criminal proceedings before both French courts and European courts, and is recommended by clients and peers for being “extremely knowledgeable and accessible.”

From Cabinet Regimbeau Evelyne Roux is known for producing “work of the highest quality” for clients”. She is head of the firm’s trademark and design department, and praised respondents for being a “naturally gifted lawyer” and “as smart as they come”.

Trademark attorneys

Cabinet Beau de Loménie leads the way with four individuals highlighted in our research. Aurélia Marie heads the firm’s trademarks, designs, domain names and copyright department, and is recognised as “a definite inclusion”. She is joined by Christine Fraud, whose “technical expertise” has earned her recognition in the market. François-Guillaume Lassemblee-Leon is a “brilliant attorney” who stands out for his “tireless commitment and energy. They are joined by Eugénie Fung, who impresses clients with her “willingness to always go the extra mile for them”.

Four firms also achieve a double listing. Ernest Gutmann Yves Plasseraud’s Virginie Zancan is recommended for “providing unique insight” into complex matters and “inspiring confidence in clients”. She is joined by the “excellent” Nathalie Pacaud who is recommended for her experience of handling national and international trademark protection strategies and audits, pretrial proceedings and disputes.

At Germain & Maureau William Lobelson is impresses with the strength of his international scope and handling of both contentious and non-contentious matters. Alongside him Hugues Pouzet comes recommended for his “attention to detail”.

Cabinet Regimbeau is home to Martine Bloch-Weill, an “incredibly knowledgeable trademark attorney”. She has nearly 30 years’ worth of experience assisting and advising clients, with a particular focus on the banking, transport and design sectors. Evelyne Roux impresses with a “high level of technical precision”.

The “excellent” Eric Le Bihan from Santarelli handles the full range of trademark issues, including audits and assisting in the negotiation of major international contracts, in particular in the luxury goods, hotel and information technology sectors.  He is joined by Hélène Lecornu, who is highly recommended for her “outstanding trademarks practice”.

At Cabinet Plasseraud Guylène Kiesel Le Cosquer is again recognised, with considerable experience and expertise in handling portfolios.

Marks & Clerk’s Martine Adamoff is singled out in our research for “efficient handling” of domestic and international trademark prosecution.

Martine Dehaut at Ernest Gutmann Yves Plasseraud is known for devising “impressive protection strategies”.

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